THE BEST PLATFORM FOR YOUR ADVERTISING

Impact and interactivity.

Two large-format digital advertising screens in Madrid city center, in the most visited square in Spain and the third busiest in Europe (150 million people per year).

THE MOST IMPRESSIVE SCREENS IN MADRID

We have the latest technology for you: 3D, synchronised actions, interactivity, augmented reality, live broadcasts, retargeting mobile….

THE MOST VIEWED OUTDOOR ADVERTISING

The best image quality on the facades of an emblematic building, the Callao Cinemas, in the heart of Madrid.

THE BEST PLATFORM FOR YOUR ADVERTISING

Impact and interactivity.

Two large-format digital advertising screens in Madrid city center, in the most visited square in Spain and the third busiest in Europe (150 million people per year).

THE MOST IMPRESSIVE SCREENS IN MADRID

We have the latest technology for you: 3D, synchronised actions, interactivity, augmented reality, live broadcasts, retargeting mobile…

THE MOST VIEWED OUTDOOR ADVERTISING

The best image quality on the facades of an emblematic building, the Callao Cinemas, in the heart of Madrid.

ADVERTISING IN MADRID CITY CENTER

OUR SCREENS: THE BEST PLATFORM FOR YOUR PUBLICITY

Our large-format digital screens are the most impressive and revolutionary DOOH urban advertising platform on the market. Discover our advertising screens in Madrid city center.

With a size of 102 m² (Plaza del Callao) and 130 m² (Gran Vía), our screens are located right in the centre of Madrid, in the most visited square in Spain (150 million people per year) and the third busiest in Europe.

Equipped with the latest technology, our screens are the most suitable outdoor platform for looping advertising, with the desired duration and frequency. And the perfect formula for carrying out special actions (3D, screen synchronisation, interactivity, live broadcasts, augmented reality… ).

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A HISTORIC ENCLAVE

Our screens are located outside an emblematic building, the Callao Cinemas, in one of the most commercial areas of Madrid. An architectural jewel from 1926 and one of the maximum art déco’s architecture exponent of the capital.

 

impactos anuales
 

IMPACTS

  • Spectacularity and visibility/li>
  • Contextualisation
  • Location
  • Immediacy and dynamism

*Source: Annual estimate based on Infinia Mobile data (week 1 to 8 of 2020).

19%

WEEKLY COVERAGE*

Nearly 900.000 users per week

*Source Infinia Group, Madrid 2020 Universe. Q4 2020 average data

 

 

 

 

 

ADVERTISING COVERAGE

CALLAO, THE MOST VISITED SQUARE IN MADRID

More than 2 million impacts per week

43% weekly GRP target

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LOCATION

Our outdoor screens are located in the facades of the Callao Cinemas, in the heart of Madrid, just in the Plaza del Callao corner with Gran Vía. An exceptional place for your advertising where more than 150 million people pass through every year.

impactos anuales

IMPACTS

  • Spectacularity and visibility
  • Contextualisation
  • Location
  • Immediacy and dynamism

*Source: Annual estimate based on Infinia Mobile data (week 1 to 8 of 2020).

 

19%

WEEKLY COVERAGE*

Nearly 900.000 users per week

*Source Infinia Group, Madrid 2020 Universe. Q4 2020 average data

 

PUBLICITY COVERAGE

CALLAO, THE MOST VISITED SQUARE IN MADRID

More than 2 million impacts per week

43% weekly GRP target

ADVERTISING ON OUR SCREENS

Based on high technology, Callao’s screens connect with the environment, providing greater visibility to advertising campaigns and enormous possibilities of viralization, increasing the success of the action.

Spectacularity

and Visibility

PRIVILEGED

LOCATION

NO PRODUCTION

COSTS

Context: Time slots, Weather…

Immediacy

and Dynamism

Several simultaneous campaigns

OUR DOOH CASE STUDIES

CUPRA FORMENTOR

CUPRA FORMENTOR

CUPRA FORMENTOR 3D CREATIVITY  |  CupraTECHNICAL SPECIFICATIONS Campaign date: June 2021...

UNLIMITED 3D ADVERTISING

THE MOST IMPRESSIVE CREATIVITY

The Callao City Lights screens, located on the exterior façades of the Callao Cinemas, come to life offering advertisers new 3D creatives. An unprecedented visual experience in Spanish outdoor advertising.

 DOOH TECHNOLOGY CALLAO CITY LIGHTS

SOCIAL

SOCIAL

Live, attractive and accessible content to share in social media and OOH media. Connect your campaign with Twitter, Facebook, Instagram or Whatsapp.

ARTIFICIAL INTELLIGENCE

ARTIFICIAL INTELLIGENCE

DOOH extracts data from visitors and learns from them. It detects behaviours and patterns to offer a multi-channel communication focused on the target. From DOOH to mobile retargeting.

INTERACTION

INTERACTION

Engagement in DOOH through physical interactivity (gestural or tactile) We create immersive and viral experiences that take visitors to different universes, connecting on an emotional level with the audience.

DYNAMIC CONTENT

DYNAMIC CONTENT

We integrate dynamic content into digital outdoor campaigns. Taking external data sources to update your campaign message in real time and even create branded content.

THE LATEST GENERATION ON LED TECHNOLOGY

THE BEST SCREENS IN EUROPE

Our advertising screens in Madrid city center, with a size of 102 m² (Plaza del Callao) and 130 m² (Gran Vía), have the latest generation LED technology that guarantees high visibility throughout the area and high resolution, contrast, brightness and luminosity of the images.

Equipped with a two-way connection to interact with the public through their mobile devices, and with the latest technological innovations: 3D, augmented reality, synchronisation, live broadcasts, mobile retargeting…  Advances that place the Plaza del Callao as one of the most outstanding examples of innovation in digital outdoor advertising on the international scene, on a par with other enclaves such as Times Square or Piccadilly Circus.

Callao City Lights, a new communication model that combines technology, creativity and interactivity with a single objective: to connect with people. 

+40%

RESOLUTION

+40% RESOLUTION

Technology with improved image sharpness and quality.

16Bits

DEPTH

16 Bits DEPTH

Original colours, 16-bit depth with much more reliable and natural representation.

+70%

BRIGHT

+70 BRIGHT

Screens with 70% more brightness than previous screens.

6.000

BRIGHTNESS

NITS

6.000 BRIGHTNESS NITS

Brightness of 6,000 nits and three times the contrast of previous displays.

6mm

PIXEL PITCH

OF DEFINITION

6mm PIXEL PITCH DE DEFINICIÓN

Displays with 6 mm pixel pitch definition.

4.000HZ

REFRESH

RATE

4.000 HZ TASA DE REFRESCO

Flicker-free images with a high refresh rate (4,000 Hz).

OUR CLIENTS

OUR CLIENTS

AUDIENCE MEASUREMENT

WE COUNT THE USERS LOCATED IN CALLAO CINEMAS

We can carry out real-time measurement from the number of geolocated users in the Callao City Lights screens’ surroundings. To do so, we measure the user’s GPS location and we count it with our trackers, located under the screens,  to every mobile device that passes through the Callao square with WIFI or Bluetooth active.

  • User traffic that passed through our outdoor screens
  • Target affinity profiles.
  • Mobile re-targeting to DOOH users.
  • Qualified DOOH and mobile reports.

DOOH ANALYSIS THIRD QUARTER 2021

Q3 2021 (JULY 1st – SEPTEMBER 30th)

WEB_EN-Q3_2021

Source: Infinia Mobile | Analysis period: July 1st / September 30th 2021.

The Callao City Lights screens achieved, during the third quarter of 2021, more than 27 million impacts.

49,27% of the audience was male and 50,72% female, aged between 26 and 55+, with an average economic level. An audience interested in technology, arte & entertainment, society, travel and family.

These are the conclusions of the analysis carried out by Callao City Lights, according to data collected by Infinia Mobile between July 1st and September 30th 2021 in the area of influence of the Callao City Lights screens.

ADVERTISING ON OUR SCREENS

Thanks to the technology, Callao’s screens are connected to the environment, providing greater visibility to advertising campaigns and enormous possibilities of viralization, increasing the success of the action.

ADVERTISING

FREQUENCIES

BROADCASTING

LIVE

INTERACTIVITY

AUGMENTED

REALITY

 

SCREEN’S

SYNCHRONIZATION

MOBILE

RETARGETING

 

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