THE BEST PLATFORM FOR YOUR ADVERTISING

Impact and interactivity.

Two large-format digital advertising screens in Madrid city center, in the most visited square in Spain and the third busiest in Europe (150 million people per year).

THE MOST IMPRESSIVE SCREENS IN MADRID

We have the latest technology for you: 3D, synchronised actions, interactivity, augmented reality, live broadcasts, retargeting mobile….

THE MOST VIEWED OUTDOOR ADVERTISING

The best image quality on the facades of an emblematic building, the Callao Cinemas, in the heart of Madrid.

THE BEST PLATFORM FOR YOUR ADVERTISING

Impact and interactivity.

Two large-format digital advertising screens in Madrid city center, in the most visited square in Spain and the third busiest in Europe (150 million people per year).

THE MOST IMPRESSIVE SCREENS IN MADRID

We have the latest technology for you: 3D, synchronised actions, interactivity, augmented reality, live broadcasts, retargeting mobile…

THE MOST VIEWED OUTDOOR ADVERTISING

The best image quality on the facades of an emblematic building, the Callao Cinemas, in the heart of Madrid.

ADVERTISING IN MADRID CITY CENTER

OUR SCREENS: THE BEST PLATFORM FOR YOUR PUBLICITY

Our large-format digital screens are the most impressive and revolutionary DOOH urban advertising platform on the market. Discover our advertising screens in Madrid city center.

With a size of 102 m² (Plaza del Callao) and 130 m² (Gran Vía), our screens are located right in the centre of Madrid, in the most visited square in Spain (150 million people per year) and the third busiest in Europe.

Equipped with the latest technology, our screens are the most suitable outdoor platform for looping advertising, with the desired duration and frequency. And the perfect formula for carrying out special actions (3D, screen synchronisation, interactivity, live broadcasts, augmented reality… ).

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A HISTORIC ENCLAVE

Located outside an emblematic building, the Callao Cinemas, in one of the most commercial areas of Madrid. An architectural jewel from 1926 and one of the maximum art déco’s architecture exponent of the capital.

 

impactos anuales
 

IMPACTS

  • Spectacularity and visibility/li>
  • Contextualisation
  • Location
  • Immediacy and dynamism

*Source: Annual estimate based on Infinia Mobile data (week 1 to 8 of 2020).

19%

WEEKLY COVERAGE*

*Source Infinia Group, Madrid 2020 Universe. Q4 2020 average data

 

ADVERTISING COVERAGE

CALLAO, THE MOST VISITED SQUARE IN MADRID

Nearly 1 million impacts per week

30-25% weekly GRP target

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LOCATION

Our outdoor screens are located in the facades of the Callao Cinemas, in the heart of Madrid, just in the Plaza del Callao corner with Gran Vía. An exceptional place for your advertising where more than 150 million people pass through every year.

impactos anuales

IMPACTS

  • Spectacularity and visibility
  • Contextualisation
  • Location
  • Immediacy and dynamism

*Source: Annual estimate based on Infinia Mobile data (week 1 to 8 of 2020).

 

19%

WEEKLY COVERAGE*

*Source Infinia Group, Madrid 2020 Universe. Q4 2020 average data

 

PUBLICITY COVERAGE

CALLAO, THE MOST VISITED SQUARE IN MADRID

Nearly 1 million hits per week

43% weekly GRP target

ADVERTISING ON OUR SCREENS

Based on high technology, Callao’s screens connect with the environment, providing greater visibility to advertising campaigns and enormous possibilities of viralization, increasing the success of the action.

Spectacularity

and Visibility

PRIVILEGED

LOCATION

NO PRODUCTION

COSTS

Context: Time slots, Weather…

Immediacy

and Dynamism

Several simultaneous campaigns

 DOOH TECHNOLOGY CALLAO CITY LIGHTS

SOCIAL

SOCIAL

Live, attractive and accessible content to share in social media and OOH media. Connect your campaign with Twitter, Facebook, Instagram or Whatsapp.

ARTIFICIAL INTELLIGENCE

ARTIFICIAL INTELLIGENCE

DOOH extracts data from visitors and learns from them. It detects behaviours and patterns to offer a multi-channel communication focused on the target. From DOOH to mobile retargeting.

INTERACTION

INTERACTION

Engagement in DOOH through physical interactivity (gestural or tactile) We create immersive and viral experiences that take visitors to different universes, connecting on an emotional level with the audience.

DYNAMIC CONTENT

DYNAMIC CONTENT

We integrate dynamic content into digital outdoor campaigns. Taking external data sources to update your campaign message in real time and even create branded content.

THE LATEST GENERATION ON LED TECHNOLOGY

THE BEST SCREENS IN EUROPE

Our advertising screens in Madrid city center, with a size of 102 m² (Plaza del Callao) and 130 m² (Gran Vía), have the latest generation LED technology that guarantees high visibility throughout the area and high resolution, contrast, brightness and luminosity of the images.

Equipped with a two-way connection to interact with the public through their mobile devices, and with the latest technological innovations: 3D, augmented reality, synchronisation, live broadcasts, mobile retargeting… A new communication model that combines technology, creativity and interactivity with a single objective: to connect with people. And advances that place the Plaza del Callao as one of the most outstanding examples of innovation in digital outdoor advertising on the international scene, on a par with other enclaves such as Times Square or Piccadilly Circus.

+40%

RESOLUTION

+40% RESOLUTION

Technology with improved image clarity and quality.

16Bits

COLOUR DEPTH

16 Bits COLOUR DEPTH

Original colours, 16-bit depth with much more reliable and natural representation.

+70%

BRIGHTNESS

+70 BRIGHTNESS

Screens with 70% more brightness than the previous ones.

6.000

LUMINOSITY NITS

6.000 LUMINOSITY NITS

6.000 nits luminosity and three times more contrast that the previous screens.

6mm

PIXEL PITCH

DEFINITION

6mm PIXEL PITCH DEFINITION

Screens with 6 mm Pixel Pitch definition.

4.000HZ

BITRATE

4.000 HZ BITRATE

Flicker-free images with a high refresh rate (4.000 Hz).

OUR CLIENTS

OUR CLIENTS

AUDIENCE MEASUREMENT

WE COUNT THE USERS LOCATED IN CALLAO CINEMAS

We can carry out real-time measurement from the number of geolocated users in the Callao City Lights screens’ surroundings. To do so, we measure the user’s GPS location and we count it with our trackers, located under the screens,  to every mobile device that passes through the Callao square with WIFI or Bluetooth active.

  • User traffic that passed through our outdoor screens
  • Target affinity profiles.
  • Mobile re-targeting to DOOH users.
  • Qualified DOOH and mobile reports.

DOOH LAST QUARTER 2019

ANALYSIS

LAST QUARTER 2019 (1 OCT – 31 DIC)

datosq42019_en

Source: Omnia Mobile (Infinia Group) | Analysis period: 1 October / 31 December 2019

The Callao City Lights screens achieved, during the last quarter of 2019, about 48 million impacts. The impacted audience was made up of women (53.65%) and men (46.35%), most of whom were over 26 years old, with a medium or medium/high economic level, and mainly residents in the provinces of Madrid, Barcelona and Seville.

An audience interested in travel, business, technology, fashion, food/drink and automotive. These are the conclusions of the analysis carried out by Callao City Lights, according to data collected by Omnia Mobile (Infinia Group) between October 1st and December 31st 2019 in influence area of Callao City Lights screens.

ADVERTISING ON OUR SCREENS

Thanks to the technology, Callao’s screens are connected to the environment, providing greater visibility to advertising campaigns and enormous possibilities of viralization, increasing the success of the action.

ADVERTISING

FREQUENCIES

BROADCASTING

LIVE

INTERACTIVITY

AUGMENTED

REALITY

 

SCREEN’S

SYNCHRONIZATION

RETARGETING

MOBILE

 

Contact Us

If you have any questions, please write to publicidad@callaocitylights.es or fill in this form and we will get in touch with you as soon as possible.

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