ADVERTISING IN MADRID CITY CENTER
OUR SCREENS: THE BEST PLATFORM FOR YOUR PUBLICITY
Equipped with the latest technology, our screens are the most suitable outdoor platform for looping advertising, with the desired duration and frequency. And the perfect formula for carrying out special actions (3D, screen synchronisation, interactivity, live broadcasts, augmented reality… ).
A HISTORIC ENCLAVE
Our screens are located outside an emblematic building, the Callao Cinemas, in one of the most commercial areas of Madrid. An architectural jewel from 1926 and one of the maximum art déco’s architecture exponent of the capital.
IMPACTS
- Spectacularity and visibility/li>
- Contextualisation
- Location
- Immediacy and dynamism
*Source: Annual estimate based on Infinia Mobile data (week 1 to 8 of 2020).
LOCATION
Our outdoor screens are located in the facades of the Callao Cinemas, in the heart of Madrid, just in the Plaza del Callao corner with Gran Vía. An exceptional place for your advertising where more than 150 million people pass through every year.
IMPACTS
- Spectacularity and visibility
- Contextualisation
- Location
- Immediacy and dynamism
*Source: Annual estimate based on Infinia Mobile data (week 1 to 8 of 2020).
ADVERTISING ON OUR SCREENS
Based on high technology, Callao’s screens connect with the environment, providing greater visibility to advertising campaigns and enormous possibilities of viralization, increasing the success of the action.
Spectacularity
and Visibility
PRIVILEGED
LOCATION
NO PRODUCTION
COSTS
Context: Time slots, Weather…
Immediacy
and Dynamism
Several simultaneous campaigns
OUR DOOH CASE STUDIES
11.11 ALIEXPRESS
11.11 ALIEXPRESS DYNAMIC CREATIVITY | AliExpressTECHNICAL SPECIFICATIONS Campaign date: November...
ONE FLAG
ONE FLAG ONAIR CREATIVITY | AliExpressTECHNICAL SPECIFICATIONS Campaign date: July and August...
IMPOSSIBLE IS NOTHING EUROCUP
IMPOSSIBLE IS NOTHING EUROCUP DYNAMIC CREATIVITY | AdidasTECHNICAL SPECIFICATIONS Campaign...
UNLIMITED 3D ADVERTISING
THE MOST IMPRESSIVE CREATIVITY
The Callao City Lights screens, located on the exterior façades of the Callao Cinemas, come to life offering advertisers new 3D creatives. An unprecedented visual experience in Spanish outdoor advertising.
DOOH TECHNOLOGY CALLAO CITY LIGHTS
SOCIAL
SOCIAL
Live, attractive and accessible content to share in social media and OOH media. Connect your campaign with Twitter, Facebook, Instagram or Whatsapp.
ARTIFICIAL INTELLIGENCE
ARTIFICIAL INTELLIGENCE
DOOH extracts data from visitors and learns from them. It detects behaviours and patterns to offer a multi-channel communication focused on the target. From DOOH to mobile retargeting.
INTERACTION
INTERACTION
Engagement in DOOH through physical interactivity (gestural or tactile) We create immersive and viral experiences that take visitors to different universes, connecting on an emotional level with the audience.
DYNAMIC CONTENT
DYNAMIC CONTENT
We integrate dynamic content into digital outdoor campaigns. Taking external data sources to update your campaign message in real time and even create branded content.
THE LATEST GENERATION ON LED TECHNOLOGY
THE BEST SCREENS IN EUROPE
Callao City Lights, a new communication model that combines technology, creativity and interactivity with a single objective: to connect with people.
+40%
RESOLUTION
+40% RESOLUTION
16Bits
DEPTH
16 Bits DEPTH
+70%
BRIGHT
+70 BRIGHT
6.000
BRIGHTNESS
NITS
6.000 BRIGHTNESS NITS
6mm
PIXEL PITCH
OF DEFINITION
6mm PIXEL PITCH DE DEFINICIÓN
4.000HZ
REFRESH
RATE
4.000 HZ TASA DE REFRESCO
OUR CLIENTS
OUR CLIENTS
AUDIENCE MEASUREMENT
WE COUNT THE USERS LOCATED IN CALLAO CINEMAS
We can carry out real-time measurement from the number of geolocated users in the Callao City Lights screens’ surroundings. To do so, we measure the user’s GPS location and we count it with our trackers, located under the screens, to every mobile device that passes through the Callao square with WIFI or Bluetooth active.
- User traffic that passed through our outdoor screens
- Target affinity profiles.
- Mobile re-targeting to DOOH users.
- Qualified DOOH and mobile reports.
DOOH ANALYSIS Q4 2021
FOURTH QUARTER 2021 (1 OCTOBER – 31 DECEMBER)
Source: Infinia Mobile | Analysis period: 1st October / 31st December 2021.
51% of the audience was male and 49% female, aged between 26 and 55+, with an average economic level. An audience interested in arts and entertainment, food and drink, finance, sports and home and garden.
These are the conclusions of the analysis carried out by Callao City Lights, according to data collected by Infinia Mobile between 1st October and 31st December 2021 in the area of influence of the Callao City Lights screens.
ADVERTISING ON OUR SCREENS
Thanks to the technology, Callao’s screens are connected to the environment, providing greater visibility to advertising campaigns and enormous possibilities of viralization, increasing the success of the action.
ADVERTISING
FREQUENCIES
BROADCASTING
LIVE
INTERACTIVITY
AUGMENTED
REALITY
SCREEN’S
SYNCHRONIZATION
MOBILE
RETARGETING
