DECEMBER 2020
Actions on our Screens
SUCCESSFUL INAEM CAMPAIGN IN CALLAO CITY LIGHTS
The retargeting mobile strategy carried out by the National Dance Centre, belonging to INAEM, in Callao City Lights, achieved more than 6 million impacts outdoors and an average CTR of more than 0.7%. The campaign took place between 16 November and 6 December, with the aim of promoting Giselle, the National Dance Company’s new premiere at the Teatro de la Zarzuela.
The digital strategy carried out by the Compañía Nacional de Danza combined DOOH impacts on users who walked around the Plaza del Callao, with a subsequent reactivation of this target through display impacts on their mobile devices. The strategy achieved high engagement results, with more than 1.2 million unique users impacted by the Callao City Lights screens and a total of 332,461 impressions served in digital, reaching an average CTR of 0.74%, and exceeding the average for this type of display format, which is around 0.60% (CTR).
Outdoors, the campaign reached 1,253,638 unique users, achieving a total of 6,059,576 impacts.
The users impacted were men (50.22%) and women (49.78%), with an average age of 26 to 55 years and an average socioeconomic level. An audience interested in art and entertainment, sports, technology and shopping and resident in the Community of Madrid.
This is clear from the data collected by the Infinia Group in the area of influence of the Callao City Lights screens.
Translated with www.DeepL.com/Translator (free version)
Other events in Callao City Lights
A RAIN OF CELEBRITIES AT THE PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 5’
JUNE 2025Events in our space A RAIN OF CELEBRITIES AT THE PREMIERE OF 'PADRE NO HAY MÁS QUE UNO 5' Many familiar faces attended the premiere of ‘Padre no hay más que uno 5’. The preview was attended...
WILLIAM LEVY REVOLUTIONISES CALLAO AT THE PREMIERE OF “BAJO UN VOLCÁN”
JUNE 2025Events in our space WILLIAM LEVY REVOLUTIONISES CALLAO AT THE PREMIERE OF “BAJO UN VOLCÁN” Great expectation at the entrance of Cines Callao to welcome William Levy, star of “Bajo un...
CALLAO CITY LIGHTS SETTING FOR THE IV NATIONAL PLASTIC RECYCLING CONGRESS
JUNE 2025EVENTS IN OUR SPACE CALLAO CITY LIGHTS SETTING FOR THE IV NATIONAL PLASTIC RECYCLING CONGRESS The 4th edition of the National Plastic Recycling Congress organised by ANARPLA (the only...
Other actions in Callao City Lights
CÁCERES PROMOTES ITS TOURIST OFFER IN CIRCUITO GRAN VÍA
JUNE 2025Actions on our screens CÁCERES PROMOTES ITS TOURIST OFFER IN CIRCUITO GRAN VÍACulture, heritage, festivals, museums, sports, gastronomy, nature... These are the different tourist proposals...
REPSOL PRESENTS ITS NEW VISUAL IDENTITY IN CIRCUITO GRAN VÍA
JUNE 2025Actions on our screens REPSOL PRESENTS ITS NEW VISUAL IDENTITY IN CIRCUITO GRAN VÍAWith all the energy'. This is the slogan that presides over Repsol's new corporate identity, which can...
WARNER PARK PRESENTS ITS NEW SHOW AT CALLAO CITY LIGHTS
JUNE 2025Actions on our screens WARNER PARK PRESENTS ITS NEW SHOW AT CALLAO CITY LIGHTSWarner Park launches a campaign on our screens to present ‘Justice League: Rise of the Penguin’, its new live...
