MAY 2024
Actions on our screens
PEPSI PRESENTS ITS NEW LOOK AT GRAN VÍA CIRCUIT
Pepsi launches a campaign in Circuito Gran Vía to publicise in Spain the new logo that has just been launched in 120 countries. This is the first major rebranding that the iconic brand of the Pepsico group has carried out in the last 14 years. The action on our screens is part of the activations plan carried out by the brand in our country.
The new image is already available on all Pepsi packaging, physical and digital materials and has been conceived as a tribute to the brand’s history.
Other events in Callao City Lights
CINES CALLAO, VENUE FOR THE WORLD PREMIERE OF SEASON 3 OF ‘THE WALKING DEAD: DARYL DIXON’
SEPTEMBER 2025Events in our space CINES CALLAO, VENUE FOR THE WORLD PREMIERE OF SEASON 3 OF 'THE WALKING DEAD: DARYL DIXON' There was great excitement at the entrance to our cinemas to see the stars...
OPPO UNVEILS THE NEW RENO14 SERIES AT AN EXPERIENTIAL EVENT IN CALLAO CINEMAS
SEPTEMBEREVENTS IN OUR SPACE OPPO UNVEILS THE NEW RENO14 SERIES AT AN EXPERIENTIAL EVENT IN CALLAO CINEMASOPPO, a leading global brand in smart devices, unveiled its new Reno14 series on 2 September...
FMM CELEBRATES 40TH ANNIVERSARY AT CALLAO CITY LIGTHS
JULY 2025EVENTS IN OUR SPACE FMM CELEBRATES 40TH ANNIVERSARY AT CALLAO CITY LIGTHSThe Federation of Municipalities of Madrid (FMM) chose our space to celebrate its 40th anniversary with an...
Other actions in Callao City Lights
EMIRATES INVITES US TO TRY ITS PREMIUM ECONOMY CLASS CABIN ON THE CIRCUITO GRAN VÍA
SEPTEMBER 2025Actions on our screens EMIRATES INVITES US TO TRY ITS PREMIUM ECONOMY CLASS CABIN ON THE CIRCUITO GRAN VÍA New Emirates campaign on the Gran Vía Circuit. This time, inviting us to try...
GRAN VIA CIRCUIT: IMPACTS ON THE GRAN VIA CIRCUIT INCREASE BY 18% IN THE SECOND QUARTER OF 2025
SEPTEMBER 2025Actions on our screens GRAN VIA CIRCUIT: IMPACTS ON THE GRAN VIA CIRCUIT INCREASE BY 18% IN THE SECOND QUARTER OF 2025 Traffic around our screens is on the rise again! The impact...
OPPO UNVEILS THE NEW RENO14 SERIES AT AN EXPERIENTIAL EVENT IN CALLAO CINEMAS
SEPTEMBEREVENTS IN OUR SPACE OPPO UNVEILS THE NEW RENO14 SERIES AT AN EXPERIENTIAL EVENT IN CALLAO CINEMASOPPO, a leading global brand in smart devices, unveiled its new Reno14 series on 2 September...
