NOVEMBER 2017
Other actions on our screens
ORANGE AND GOOGLE TURN CALLAO INTO A LUNAR LANDSCAPE, A SKI RESORT AND NEW YORK CITY
To launch Google’s first smartphone in Spain, the new Pixel 2 XL, Orange, the operator chosen to sell the device in our country, carried out a special action in Madrid’s Square of Callao, using Augmented Reality technology on Callao City Lights’ outdoor screens.
A spectacular action carried out by the Wildbytes agency, in collaboration with Leo Burnett, that transported the audience in the square to far-off locations, such as New York City, a ski resort and a lunar landscape.
With the aid of Augmented Reality, passers-by in Callao got a first-hand chance to try out the possibilities offered by one of the device’s most noteworthy features: Google Assistant, a voice-activated virtual assistant that answers questions.
Other premieres at Callao City Lights
‘THE WALKING DEAD: DARYL DIXON’ SEASON II WORLD PREMIERE
OCTOBER 2024 Actions on our screens ZOMBIE INVASION IN CALLAO AT THE WORLD PREMIERE OF THE SECOND SEASON OF ‘THE WALKING DEAD: DARYL DIXON’. Great expectation in the Plaza del Callao before the...
ILIA TOPURIA PARALYSES CALLAO AT THE PREMIERE OF ‘MATADOR’
SEPTEMBER 2024 Actions on our screens ILIA TOPURIA PARALYSES CALLAO AT THE PREMIERE OF ‘MATADOR’ Great expectation in the Plaza del Callao to receive the UFC Featherweight World Champion, Ilia...
RTVE RELEASES IN CALLAO ‘WILD VALLEY’ ITS NEW DAILY FICTION
SEPTEMBER 2024 EVENTS IN OUR SPACE RTVE RELEASES IN CALLAO 'WILD VALLEY' ITS NEW DAILY FICTION RTVE trusts again in Cines Callao. On this occasion, to celebrate the premiere of 'Valle salvaje', an...
