JUNE 2021
Actions on our Screens
THE NEW CUPRA FORMENTOR MAKES ITS WAY ON A ROAD WITHOUT LIMITS AT CALLAO CITY LIGHTS
As if in a futuristic reality, on a road that defies the laws of gravity, the new Cupra Formentor crosses the streets of the epicentre of business Madrid to present itself as a car that is out of the ordinary and seeks constant differentiation.
Formentor crosses the streets of the epicentre of business Madrid to present itself as a car that is out of the ordinary and seeks constant differentiation.
This is the new campaign that the carmaker has launched using 3D creativity on the screens of Callao City Lights. For a model that appeals to emotions and the infinite possibilities offered by driving, 3D applied to the DOOH is the perfect option to reinforce the brand’s positioning.
PHD Media, as a strategic partner of the brand, has made this advertising possible with the main objective of optimally reaching the public in the capital and generating an impact that translates into greater notoriety, greater engagement and a better ROI.
The creativity, which has been made possible thanks to the agencies C14TORCE y BCN Visuals, shows a unique and exclusive Cupra Formentor model, for those who dare to do things differently.
According to Gemma Jané, project manager of the Innovation and Creativity team at PHD Spain, “this advertising model is another example of the possibilities of innovation that a brand like Cupra has, which seeks constant impact through special actions with the main objective of connecting with its target consumer. Working hand in hand on this project with Cupra, as well as with an outdoor support such as Callao City Lights, and C14TORCE and BCN Visuals, is to have the opportunity to be in constant learning and development, always at the forefront of the new opportunities offered by outdoor advertising”.
Other events in Callao City Lights
AN ABSOLUTE FULLY BOOKED AND LOTS OF EXCITEMENT AT THE PREMIERE OF ‘FLORES PARA ANTONIO’
DECEMBER 2025EVENTS IN OUR SPACE AN ABSOLUTE FULLY BOOKED AND LOTS OF EXCITEMENT AT THE PREMIERE OF 'FLORES PARA ANTONIO'Cines Callao was the venue chosen for the premiere of “Flores para Antonio”,...
RIOJA CELEBRATES ITS CENTENARY AS A DESIGNATION OF ORIGIN AT CINES CALLAO
NOVEMBER 2025EVENTS IN OUR SPACE RIOJA CELEBRATES ITS CENTENARY AS A DESIGNATION OF ORIGIN AT CINES CALLAOThe Rioja Qualified Designation of Origin chose our venue to celebrate its centenary, in an...
RICHARD AND ALEJANDRA GERE AT THE PREVIEW OF THE DOCUMENTARY ‘WHAT NO ONE WANTS TO SEE’
NOVEMBER 2025EVENTS IN OUR SPACE RICHARD AND ALEJANDRA GERE AT THE PREVIEW OF THE DOCUMENTARY 'WHAT NO ONE WANTS TO SEE' There was much anticipation surrounding the arrival of Richard Gere and his...
Other actions in Callao City Lights
TEZENIS ANNOUNCES ITS NEW OPENING ON CIRCUITO GRAN VÍA
DECEMBER 2025Actions on our screensTEZENIS ANNOUNCES ITS NEW OPENING ON CIRCUITO GRAN VÍA To mark the opening of its new shop on Calle Preciados in Madrid, Tezenis has launched a campaign on...
POP MART ANNOUNCES ITS OPENING ON CIRCUITO GRAN VÍA
DECEMBER 2025Actions on our screensPOP MART ANNOUNCES ITS OPENING ON CIRCUITO GRAN VÍA The toy company Pop Mart has chosen the 15 screens on our circuit to generate traffic for its first shop in...
PARMIGIANO REGGIANO ON DISPLAY IN 3D AT CALLAO CITY LIGHTS
DECEMBER 2025Actions on our screens PARMIGIANO REGGIANO ON DISPLAY IN 3D AT CALLAO CITY LIGHTS'Bigger, together'. This is the slogan that headlines the 3D campaign that Parmigiano Reggiano has...
