Cine Callao, one of the most emblematic cinemas in Madrid, held a lavish celebration for its 90th birthday, with a party paying tribute to the world of celluloid. Well-known personalities from film and entertainment attended the event, with constant nods to film. The outdoor screens of the iconic building in Callao Square showed images which, thanks to augmented reality technology, brought the audience crowding this Madrid plaza back to the 1920s, simulating a silent horror film with cinematographic characters from different time periods, such as Nosferatu and King Kong, along with futuristic elements.

The event, led by host Carlos Sobera, included a showing of a commemorative video for Cine Callao’s 90 years of history. It showed figures from the film industry, such as film director Chus Gutiérrez, producers Enrique Cerezo and Enrique López-Lavigne and actress Terele Pávez, and more, narrating the cinema’s important role in Madrid’s film history. The new corporate image was also introduced.