Callao City Lights participates in this initiative as a creator of unique and surprising experiences, both for the public that passes through the coverage area of its large format digital screens, and for the companies that decide to hold their events in the different spaces of the Callao Cinemas building. In the case of the screens, it achieves this thanks to technology (3D, augmented reality…), to the possibility of synchronising them with other media in the plaza or of broadcasting live events that are happening anywhere in the world. And in the case of events, by providing companies with a unique art deco-style building in the heart of the city, with the latest innovations in sound, image and lighting.

The campaign has been designed by the Tres tipos gráficos studio and will run from 31 May to 13 June on conventional and digital outdoor media (including the Callao City Lights screens), the internet (general and economic media, local media, micro-media, trade sites, consumers, etc.) and social networks.