DECEMBER 2020
Actions on our Screens
IMPACTS OF CALLAO CITY LIGHTS INCREASE BY 27%
Callao City Lights’ impact and audience figures continue to grow. In the last four weeks (from November 16th to December 13th), the number of impacts achieved by the outdoor screens of Callao Cinemas increased by 27.2%, reaching almost 2.6 million (in the week of December 7th), and the number of unique users, by 17.5%, reaching almost 1.2 million (in the same week).
On the other hand, between 7 and 13 December, impacts grew by 6.2% with respect to the previous week. And the number of unique users who circulated in the square in that period increased by 6.5%.
The public impacted in that week of December 7 was made up of men (53%) and women (47%), mostly between the ages of 26 and 40, with an average economic level and residents in the provinces of Madrid, Barcelona and Valencia. An audience especially interested in entertainment, sports and shopping.
This is clear from the data collected by the Infinia Group in the area of influence of the Callao City Lights screens.
Other events in Callao City Lights
MEDIASET AND MEDRIAPRO CHOOSE CINES CALLAO FOR THE PREMIERE OF ‘AÍDA Y VUELTA’
FEBRUARY 2025EVENTS IN OUR SPACE MEDIASET AND MEDRIAPRO CHOOSE CINES CALLAO FOR THE PREMIERE OF ‘AÍDA Y VUELTA’A large crowd and many celebrities attended the premiere of “Aída y vuelta”, the sequel...
HUDA BEAUTY TRANSFORMS CINES CALLAO INTO AN EXCLUSIVE 1920S CABARET
JANUARY 2026EVENTS IN OUR SPACE HUDA BEAUTY TRANSFORMS CINES CALLAO INTO AN EXCLUSIVE 1920S CABARETThe cosmetics firm Huda Beauty chose Madrid's Cines Callao cinema to present Easy Bake Pressed...
CALLAO CITY LIGHTS, SETTING FOR THE OVEROPTION EXPERIENCE
DECEMBER 2025EVENTS IN OUR SPACECALLAO CITY LIGHTS, SETTING FOR THE OVEROPTION EXPERIENCEOur venue was chosen to host the Overoption Experience, an exclusive event for creators, marketers and...
Other actions in Callao City Lights
PIKOLIN SWITCHES OFF CALLAO TO PROMOTE DIGITAL DISCONNECTION IN FAVOUR OF CONNECTION WITH PARTNERS
FEBRUARY 2026Actions on our screensPIKOLIN SWITCHES OFF CALLAO TO PROMOTE DIGITAL DISCONNECTION IN FAVOUR OF CONNECTION WITH PARTNERSWith the most romantic day of the year just around the corner,...
FAIRY SPRAY TAKES A HUMOROUS APPROACH IN ITS NEW CAMPAIGN ON DISPLAY IN CALLAO
FEBRUARY 2026Actions on our screensNIKE CELEBRATES ALCARAZ'S ACHIEVEMENT IN ITS NEW CAMPAIGN AT CALLAO CITY LIGHTS ‘You have the rest of your career ahead of you.’ This is the phrase Nike uses to...
CRIVIT AND STEFFI GRAF INVITE US TO ENJOY SPORT AT CIRCUITO GRAN VÍA
FEBRUARY 2026Actions on our screensCRIVIT AND STEFFI GRAF INVITE US TO ENJOY SPORT AT CIRCUITO GRAN VÍA Crivit ( Lidl ) launches a campaign at Circuito Gran Vía to encourage people to practice...
