JANUARY 2022
Actions on our Screens
ACTIMEL FILLS THE SCREENS OF CALLAO CITY LIGHTS WITH DIDACTICS AND ORIGINALITY
A group of colourful bacteria with the appearance of cute cartoons flutter and crowd the digital screens of Callao City Lights. This is the start of the eye-catching 3D action that Actimel has started to broadcast in Callao square to raise awareness of how the human immune system works. The 3D image of a giant Actimel closes the campaign.
The immune system acts as an invisible barrier’, the piece begins. It concludes with the following slogan: ‘Actimel, no other helps your immune system more’. Two clear messages to explain the importance of continuing to help the immune system.
The action has been designed by BCN Visuals specifically for the outdoor screens of the Callao Cinemas. Thanks to their large format, these screens magnify the 3D effect of this work.
The campaign has been broadcast by Mediacom since 25th January with looped broadcasts and two exclusive 15-minute screenings, on 25th January and 8th February.
Other events in Callao City Lights
PREMIERE OF ‘SEEKER’ AT CINES CALLAO
MAY 2026EVENTS IN OUR SPACE PREMIERE OF ‘SEEKER’ AT CINES CALLAOScreen 1 at our cinemas was the venue chosen by Mahou-San Miguel for the premiere of ‘Seeker’, a documentary in which the athlete and...
CINES CALLAO IS ABUNDANT WITH GLAMOUR AT THE PREMIERE OF ‘THE DEVIL WEARS PRADA 2’
MAY 2025EVENTS IN OUR SPACE CINES CALLAO IS ABUNDANT WITH GLAMOUR AT THE PREMIERE OF ‘THE DEVIL WEARS PRADA 2’Disney chose our venue to host the premiere of *The Devil Wears Prada 2*, one of the...
A GALACTIC PREMIERE OF THE MANDALORIAN & GROGU AT CALLAO CINEMAS
MAY 2025EVENTS IN OUR SPACE A GALACTIC PREMIERE OF THE MANDALORIAN & GROGU AT CALLAO CINEMASThe Star Wars universe is back on the big screen! Cines Callao was the venue chosen by Disney to kick...
Other actions in Callao City Lights
BIRKENSTOCK PRIDES ITSELF ON BEING A PIONEER AT THE CIRCUITO GRAN VÍA
JUNE 2026Actions on our screensBIRKENSTOCK PRIDES ITSELF ON BEING A PIONEER AT THE CIRCUITO GRAN VÍABirkenstock is launching its first advertising campaign on our screens, showcasing its status as...
CIVITATIS IS PROMOTING ITS EGYPT TOUR AT THE GRAN VÍA SHOPPING CENTRE
JUNE 2026Actions on our screens CIVITATIS IS PROMOTING ITS EGYPT TOUR AT THE GRAN VÍA SHOPPING CENTRECivitatis’s new campaign is running on the 15 screens of the Gran Vía Circuit. This time, it’s...
ALE-HOP PAYS TRIBUTE TO THE PAPAL VISIT ON THE GRAN VÍA CIRCUIT
JUNE 2026Actions on our screens ALE-HOP PAYS TRIBUTE TO THE PAPAL VISIT ON THE GRAN VÍA CIRCUITBrands are quick to jump on the bandwagon and, whenever the opportunity arises, they try to tie in with...
