CALLAO CITY LIGHTS NEWS

All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.

100 YEARS OF THE BEST CINEMA

We are celebrating our 100th anniversary. A century marked by cinematic milestones and innovations that have made the Cines Callao building an icon in the worlds of cinema, events and outdoor advertising.

CINES CALLAO HOSTS THE SPANISH PREMIERE OF TOY STORY 5

JUNE 2026EVENTS IN OUR SPACE CINES CALLAO HOSTS THE SPANISH PREMIERE OF TOY STORY 5The world’s most famous film toys are back! Disney chose our venue to celebrate the eagerly awaited Spanish premiere of Toy Story 5 , the latest instalment in the hit animated saga...

THE WORLD CUP IS ALSO BEING HELD AT CALLAO CITY LIGHTS

JUNE 2026Actions on our screensTHE WORLD CUP IS ALSO BEING HELD AT CALLAO CITY LIGHTSThe World Cup is here, and with it come new advertising campaigns on our screens. In this case, it is Movistar, Adidas and Lenovo who are joining in with this global sporting event,...

BIRKENSTOCK PRIDES ITSELF ON BEING A PIONEER AT THE CIRCUITO GRAN VÍA

JUNE 2026Actions on our screensBIRKENSTOCK PRIDES ITSELF ON BEING A PIONEER AT THE CIRCUITO GRAN VÍABirkenstock is launching its first advertising campaign on our screens, showcasing its status as the pioneer in its category of footwear. Under the slogan ‘Copied since...

CINES CALLAO CELEBRATES ITS 100TH ANNIVERSARY: AN ICON IN THE HEART OF MADRID THAT KEEPS ITS LOVE FOR THE SEVENTH ART ALIVE

JUNE 2026CCL IN MEDIA CINES CALLAO CELEBRATES ITS 100TH ANNIVERSARY: AN ICON IN THE HEART OF MADRID THAT KEEPS ITS LOVE FOR THE SEVENTH ART ALIVETelecinco is joining in the celebrations for our centenary with a wonderful feature on the history of our cinemas,...

CIVITATIS IS PROMOTING ITS EGYPT TOUR AT THE GRAN VÍA SHOPPING CENTRE

JUNE 2026Actions on our screens CIVITATIS IS PROMOTING ITS EGYPT TOUR AT THE GRAN VÍA SHOPPING CENTRECivitatis’s new campaign is running on the 15 screens of the Gran Vía Circuit. This time, it’s promoting its trips to Egypt and the more than 120 activities on offer...

ALE-HOP PAYS TRIBUTE TO THE PAPAL VISIT ON THE GRAN VÍA CIRCUIT

JUNE 2026Actions on our screens ALE-HOP PAYS TRIBUTE TO THE PAPAL VISIT ON THE GRAN VÍA CIRCUITBrands are quick to jump on the bandwagon and, whenever the opportunity arises, they try to tie in with major events to capture the public’s attention. To coincide with the...

MARKETING ACTIONS ON OUR SCREENS

UNILEVER AND USAIN BOLT PRESENT SKIP FOR SHORT CYCLES, AT CIRCUITO GRAN VÍA

MAY 2025Actions on our screens UNILEVER AND USAIN BOLT PRESENT SKIP FOR SHORT CYCLES, AT CIRCUITO...

CALLAO CITY LIGHTS BROADCASTS LIVE THE FIRST OFFICIAL CANARIAN WRESTLING MATCH HELD ON THE PENINSULA

MAY 2025Actions on our screens CALLAO CITY LIGHTS BROADCASTS LIVE THE FIRST OFFICIAL CANARIAN...

SOLTOUR INVITES US TO DISCONNECT IN CALLAO CITY LIGHTS

MAY 2025Actions on our screens SOLTOUR INVITES US TO DISCONNECT IN CALLAO CITY LIGHTSPunta Cana,...

MICHELIN LAUNCHES 3D CAMPAIGN IN CALLAO AND GRAN VIA

MAY 2025Actions on our screens MICHELIN LAUNCHES 3D CAMPAIGN IN CALLAO AND GRAN VIAMichelin once...

QÉ! BRINGS THE ‘CHOCOLATE EFFECT’ TO LIFE WITH CGI LINKED TO CALLAO CITY LIGHTS

MAY 2025Actions on our screens QÉ! BRINGS THE 'CHOCOLATE EFFECT' TO LIFE WITH CGI LINKED TO CALLAO...

WARNER BROS BRINGS SUPERMAN TO CALLAO SQUARE

MAY 2025Actions on our screens WARNER BROS BRINGS SUPERMAN TO CALLAO SQUAREOn the occasion of its...

CALLAO CITY LIGHTS WILL BROADCAST LIVE THE FIRST OFFICIAL CANARIAN WRESTLING MATCH HELD IN THE PENINSULA.

MAY 2025Actions on our screens CALLAO CITY LIGHTS WILL BROADCAST LIVE THE FIRST OFFICIAL CANARIAN...

ZESPRI FLOODS THE PLAZA DEL CALLAO WITH KIWIS

MAY 2025Actions on our screens ZESPRI FLOODS THE PLAZA DEL CALLAO WITH KIWISZespri, the largest...

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Latest Publications

100 YEARS OF CINES CALLAO

CINEMAS CALLAO CELEBRATE THEIR 100TH ANNIVERSARY: AN ICON IN THE HEART OF MADRID THAT KEEPS THE LOVE FOR THE SEVENTH ART ALIVE

CONGRATULATIONS ON CINES CALLAO'S ANNIVERSARY

A CENTURY OF SHARED EMOTIONS

CINES CALLAO CELEBRATES 100 YEARS OF BRINGING GREAT MOVIE NIGHTS BACK TO THE HEART OF MADRID

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OUR CASE STUDIES

NOTHING TASTES BETTER THAN A 100% RECYCLED BOTTLE

NOTHING TASTES BETTER THAN A 100% RECYCLED BOTTLE DYNAMIC CREATIVITY | PEPSICoTECHNICAL SPECIFICATIONS Campaign date: June and July 2021 Advertiser: PepsiCo Media agency: OMD Creative agency: El Ruso de Rocky Under the slogan 'Nothing tastes better than a 100%...

TOM CLANCY’S WITHOUT REMORSE

TOM CLANCY'S WITHOUT REMORSE 3D CREATIVITY | Amazon Prime VideoTECHNICAL SPECIFICATIONS Campaign date: April 2021 Advertiser: Amazon Prime Video Media agency: IPG Media Brands Creative agency: BCN Visuals Amazon Prime Video, on the occasion of the premiere of 'TOM...

SIZE MATTERS WHEN WE TALK ABOUT SNACKS

SIZE MATTERS WHEN WE TALK ABOUT SNACKS DYNAMIC CREATIVITY | Cheetos (PepsiCo)TECHNICAL SPECIFICATIONS Campaign date: February 2021 Advertiser: Cheetos (PepsiCo) Media agency: OMD Creative agency: Sips and Bites Under the slogan 'Size matters (when we talk about...

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OUR LATEST EVENTS

CALLAO CITY LIGHTS, AT THE PRESENTATION OF THE XXI INTERNATIONAL SHORT FILM FESTIVAL ADN

MAY 2025CCL IN MEDIACALLAO CITY LIGHTS, AT THE PRESENTATION OF THE XXI INTERNATIONAL SHORT FILM FESTIVAL ADNFran López Gallego, director of Cines Callao, was one of the guests at the presentation of the XXI International University Short Film Festival AdN which,...

CALLAO CITY LIGHTS STAGE OF THE X NEWSPAPER ADVERTISING DOOH FORUM

APRIL 2025EVENTS IN OUR SPACE CALLAO CITY LIGHTS STAGE OF THE X NEWSPAPER ADVERTISING DOOH FORUM Once again this year, our emblematic Room 1 was the setting for the DOOH Forum organized by Periódico Publicidad. An interesting day inaugurated by Josué Reyzábal, CEO of...

MAX ROCKS CALLAO AT ‘THE LAST OF US’ SEASON 2 PREMIERE

APRIL 2025Events in our spaceMAX ROCKS CALLAO AT ‘THE LAST OF US’ SEASON 2 PREMIERE Hundreds of fans flocked to Cines Callao for the premiere of the second season of ‘The Last of Us’, the hit American series whose new instalment can be seen at Max. Young and not so...

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PREMIERES

IMMERSIVE EXPERIENCES IN CALLAO CITY LIGHTS

MAY 2024EVENTS IN OUR SPACEIMMERSIVE EXPERIENCES IN CALLAO CITY LIGHTSTurn your event into an amazing immersive experience thanks to the Video Mapping system incorporated in our Room 1. A revolutionary indoor projection tool that goes beyond the limits of the...

GARFIELD TURNS CALLAO ORANGE AT THE PREMIERE OF HIS NEW FILM

APRIL 2024 EVENTS IN OUR SPACE GARFIELD TURNS CALLAO ORANGE AT THE PREMIERE OF HIS NEW FILM Sony Pictures once again chose us as the setting for one of its events, this time for the premiere of 'Garfield: The Movie', which took place yesterday with a large number...

IMMERSIVE EXPERIENCES ARRIVE AT CALLAO CINEMAS

MARCH 2024 EVENTS IN OUR SPACE IMMERSIVE EXPERIENCES ARRIVE AT CALLAO CINEMAS

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3D AD CAMPAIGNS

GAULTIER DIVINE INUNDATES CALLAO WITH SENSUALITY AND FEMALE EMPOWERMENT

OCTOBER 2023 Actions on our screensGAULTIER DIVINE INUNDATES CALLAO WITH SENSUALITY AND FEMALE EMPOWERMENT Puig fills the centre of Madrid with voluptuousness and femininity for the new campaign of Gaultier Divine, the new eau de parfum by Jean Paul Gaultier. Una...

HYUNDAI KONA SURPRISES IN CALLAO WITH SPECTACULAR 3D ACTION

SEPTEMBER 2023 Actions on our screens ALHAMBRA INVITES TO TRY ITS NEW MINI 1925 WITH 3D CAMPAIGN IN CALLAO CITY LIGHTS The South Korean carmaker launches a 3D campaign on the screens of Callao City Lights to present the new Hyundai Kona, the brand's most...

ALHAMBRA INVITES TO TRY ITS NEW MINI 1925 WITH 3D CAMPAIGN IN CALLAO CITY LIGHTS

SEPTEMBER 2023 Actions on our screens ALHAMBRA INVITES TO TRY ITS NEW MINI 1925 WITH 3D CAMPAIGN IN CALLAO CITY LIGHTS Cervezas Alhambra (Mahou San Miguel Group) launches 3D campaign on the outdoor screens of Cines Callao to advertise the new Mini Alhambra Reserva...

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