CALLAO CITY LIGHTS NEWS

All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.

100 YEARS OF THE BEST FILMS

We are celebrating our 100th anniversary. A century full of cinematic milestones and innovations that have made the Cines Callao building an icon in the world of cinema, events and outdoor advertising.

GRAN VIA CIRCUIT, VENUE FOR THE 50TH ANNIVERSARY OF THE GOLF GTI

APRIL 2026Actions on our screensGRAN VIA CIRCUIT, VENUE FOR THE 50TH ANNIVERSARY OF THE GOLF GTIIconic, legendary, timeless... There’s only one. And the same goes for the GTI. Volkswagen is launching a campaign on the Gran Vía to celebrate the 50th anniversary of this...

IMAGIN LAUNCHES CAMPAIGN FEATURING MARC MÁRQUEZ AT THE GRAN VÍA CIRCUIT

APRIL 2026Actions on our screensIMAGIN LAUNCHES CAMPAIGN FEATURING MARC MÁRQUEZ AT THE GRAN VÍA CIRCUIT‘Get a head start’. This is the slogan at the heart of the campaign that Imagin, the mobile digital bank backed by Caixabank, has just launched on the 15 screens of...

🎞️ 100 YEARS OF HISTORY AT THE CINEMAS OF CALLAO!

MARCH 2026EVENTS IN OUR SPACE 🎞️ 100 YEARS OF HISTORY AT THE CINEMAS OF CALLAO!Josué Reyzábal, owner of Cines Callao, on Carlos Alsina’s "Más de uno" (Onda Cero), recounts how Cines Callao opened its doors in 1926 and pioneered sound films (1929), color (1935), and 3D...

HAVAIANAS DRESSES UP IN PRADA AT CALLAO CITY LIGHTS

APRIL 2026Actions on our screensHAVAIANAS DRESSES UP IN PRADA AT CALLAO CITY LIGHTSHavaianas’ new campaign is hitting our screens. This time, the brand is promoting its new “Puffed Up” collection, inspired by the eagerly awaited sequel to *The Devil Wears Prada*,...

ADIDAS CHEERS ON RUNNERS AT THE MADRID MARATHON AT CALLAO CITY LIGHTS

APRIL 2026Actions on our screensADIDAS CHEERS ON RUNNERS AT THE MADRID MARATHON AT CALLAO CITY LIGHTSMadrid hosted its marathon, and Adidas didn’t want to miss out. To mark the occasion, the sportswear brand featured in an exclusive one-hour broadcast on the outdoor...

THE CENTENARY OF CINES CALLAO FEATURED ON TELEMADRID NEWS

APRIL 2026CCL IN MEDIATHE CENTENARY OF CINES CALLAO, FEATURED ON TELEMADRID’S NEWS PROGRAMMESLast weekend, Telemadrid’s news programme covered our centenary. A milestone for the city of Madrid, whose skyline features our iconic building, which served as the backdrop...

MARKETING ACTIONS ON OUR SCREENS

HARIBO FLOODS CALLAO SQUARE WITH ITS NEW PICA GOLD BEARS

APRIL 2025Actions on our screens HARIBO FLOODS CALLAO SQUARE WITH ITS NEW PICA GOLD BEARSThe gummy...

XIAOMI HIGHLIGHTS THE PHOTOGRAPHIC QUALITIES OF ITS SMARTPHONES ON THE GRAN VÍA CIRCUIT

APRIL 2025Actions on our screens XIAOMI HIGHLIGHTS THE PHOTOGRAPHIC QUALITIES OF ITS SMARTPHONES...

MUTUA MADRID OPEN TURNS UP THE HEAT AT CALLAO CITY LIGHTS

APRIL 2025Actions on our screens MUTUA MADRID OPEN TURNS UP THE HEAT AT CALLAO CITY LIGHTSOnce...

FORMENTERA BRINGS THE BEACH TO CALLAO CITY LIGHTS

APRIL 2025Actions on our screens FORMENTERA BRINGS THE BEACH TO CALLAO CITY LIGHTSA picture is...

ELSA PATAKY STARS IN THE NEW GIOSEPPO COLLECTION AT CIRCUITO GRAN VÍA

APRIL 2025 Actions on our screens ELSA PATAKY STARS IN THE NEW GIOSEPPO COLLECTION AT CIRCUITO...

HUELVA SHOWS ITS TOURIST DIVERSITY IN THE GRAN VÍA CIRCUIT

APRIL 2025 Actions on our screens HUELVA SHOWS ITS TOURIST DIVERSITY IN THE GRAN VÍA...

DOMINO’S PIZZA PAYS TRIBUTE TO GAMERS IN CALLAO SQUARE

APRIL 2025 Actions on our screens DOMINO'S PIZZA PAYS TRIBUTE TO GAMERS IN CALLAO SQUARE The...

THE HOLY WEEK OF CASTILLA Y LEÓN ARRIVES AT CIRCUITO GRAN VÍA

APRIL 2025 Actions on our screens THE HOLY WEEK OF CASTILLA Y LEÓN ARRIVES AT CIRCUITO GRAN...

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Latest Publications

100 YEARS OF CINES CALLAO

One Hundredth Anniversary of Callao Cinemas

ONE HUNDRED YEARS OF THE BEST FILMS

‘LOVE IN CALLAO’: CINES CALLAO CELEBRATES VALENTINE’S DAY BY SEARCHING FOR THE PERFECT COUPLE TO GO TO THE CINEMA WITH. YEARS OF THE BEST CINEMA.

OUR CASE STUDIES

NOTHING TASTES BETTER THAN A 100% RECYCLED BOTTLE

NOTHING TASTES BETTER THAN A 100% RECYCLED BOTTLE DYNAMIC CREATIVITY | PEPSICoTECHNICAL SPECIFICATIONS Campaign date: June and July 2021 Advertiser: PepsiCo Media agency: OMD Creative agency: El Ruso de Rocky Under the slogan 'Nothing tastes better than a 100%...

TOM CLANCY’S WITHOUT REMORSE

TOM CLANCY'S WITHOUT REMORSE 3D CREATIVITY | Amazon Prime VideoTECHNICAL SPECIFICATIONS Campaign date: April 2021 Advertiser: Amazon Prime Video Media agency: IPG Media Brands Creative agency: BCN Visuals Amazon Prime Video, on the occasion of the premiere of 'TOM...

SIZE MATTERS WHEN WE TALK ABOUT SNACKS

SIZE MATTERS WHEN WE TALK ABOUT SNACKS DYNAMIC CREATIVITY | Cheetos (PepsiCo)TECHNICAL SPECIFICATIONS Campaign date: February 2021 Advertiser: Cheetos (PepsiCo) Media agency: OMD Creative agency: Sips and Bites Under the slogan 'Size matters (when we talk about...

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OUR LATEST EVENTS

EL CIELO DE CALLAO NEW VENUE FOR CORPORATE EVENTS AT CALLAO CITY LIGHTS

ENERO 2025 EVENTS IN OUR SPACE EL CIELO DE CALLAO, NEW VENUE FOR CORPORATE EVENTS AT CALLAO CITY LIGHTSCallao City Lights has inaugurated El Cielo de Callao, the iconic terrace of Cines Callao, as a new venue available for corporate events. A place full of history...

EXCITEMENT AND NOSTALGIA AT THE PREMIERE OF ‘FOQ: THE NEW GENERATION’

FEBRUARY 2024 Events in our space EXCITEMENT AND NOSTALGIA AT THE PREMIERE OF ‘FOQ: THE NEW GENERATION’ Atresplayer once again chose our space, this time to celebrate the premiere of ‘FoQ: La nueva generación’, the platform's original series that premiered on 16...

CINES CALLAO, PROTAGONISTS IN TELEMADRID

FEBRUARY 2025 CCL IN MEDIA CINES CALLAO, PROTAGONISTS IN TELEMADRIDThe TV show ‘Enamorados de Madrid’ went to Cines Callao to talk about its history and see in situ the majesty and beauty of our emblematic building which, in 2026, will celebrate its first centenary....

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PREMIERES

FUN PREMIERE OF ‘THE QUEEN OF THE CONVENT’

JANUARY 2024EVENTS IN OUR SPACEFUN PREMIERE OF 'THE QUEEN OF THE CONVENT' Comedy evening at Callao Cinemas. On January 25 we were the scene of the premiere of 'La reina del convento', a story of friendship full of humor starring, among others, Mario Vaquerizo, Isabel...

FILM AND FASHION AT THE PREMIERE OF `CRISTÓBAL BALENCIAGA’ THE NEW DISNEY+ SERIES

JANUARY 2024 EVENTS IN OUR SPACE FILM AND FASHION AT THE PREMIERE OF `CRISTÓBAL BALENCIAGA' THE NEW DISNEY+ SERIES Cines Callao put on its best clothes to welcome the stars of 'Cristóbal Balenciaga', the new series about the life of the enigmatic Basque designer...

GLITZ AND GLAMOUR AT THE PREMIERE OF ‘DRESSED IN BLUE’

DECEMBER 2023 EVENTS IN OUR SPACE GLITZ AND GLAMOUR AT THE PREMIERE OF 'DRESSED IN BLUE' Nueva premier de atresplayer en nuestros cines. Esta vez, desplegamos la alfombra roja para recibir a las protagonistas y creadores de ‘Vestidas de azul’, la esperada serie...

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3D AD CAMPAIGNS

GAULTIER DIVINE INUNDATES CALLAO WITH SENSUALITY AND FEMALE EMPOWERMENT

OCTOBER 2023 Actions on our screensGAULTIER DIVINE INUNDATES CALLAO WITH SENSUALITY AND FEMALE EMPOWERMENT Puig fills the centre of Madrid with voluptuousness and femininity for the new campaign of Gaultier Divine, the new eau de parfum by Jean Paul Gaultier. Una...

HYUNDAI KONA SURPRISES IN CALLAO WITH SPECTACULAR 3D ACTION

SEPTEMBER 2023 Actions on our screens ALHAMBRA INVITES TO TRY ITS NEW MINI 1925 WITH 3D CAMPAIGN IN CALLAO CITY LIGHTS The South Korean carmaker launches a 3D campaign on the screens of Callao City Lights to present the new Hyundai Kona, the brand's most...

ALHAMBRA INVITES TO TRY ITS NEW MINI 1925 WITH 3D CAMPAIGN IN CALLAO CITY LIGHTS

SEPTEMBER 2023 Actions on our screens ALHAMBRA INVITES TO TRY ITS NEW MINI 1925 WITH 3D CAMPAIGN IN CALLAO CITY LIGHTS Cervezas Alhambra (Mahou San Miguel Group) launches 3D campaign on the outdoor screens of Cines Callao to advertise the new Mini Alhambra Reserva...

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