DOOH INTERACTIVITY
MAXIMUM USER ENGAGEMENT
The Gran Vía Circuit, the largest circuit of large format digital screens in urban environments in Spain, is made up of four key locations in the centre of Madrid: the Callao Cinemas, presiding over the most visited square in Spain, and very close to them, the Coliseum, Lope de Vega and Rialto theatres, on the emblematic Gran Vía in Madrid.
The Callao City Lights screens connect citizens with brands, boosting engagement with audiences. 15 large-format digital screens with state-of-the-art LED technology that guarantee high visibility throughout the area and the best image quality.
At Callao City Lights we create immersive and viral experiences that allow visitors to connect with brands, through their social networks or using apps, and show that interaction on the giant screens of the Gran Vía Circuit.
This functionality can be applied to competitions, games or any other format desired by the brand, combining street marketing and interactivity with the Callao City Lights screens.
BOOSTING DOOH INTERACTION
The Callao City Lights digital outdoor advertising screens are the ideal support to broadcast special actions that enhance the interaction of visitors to the square with advertisers, either via app or through social networks. They will see their messages or photographs ‘in a big way’, generating an unforgettable experience.
PHYSICAL INTERACTION
Show your action in Callao Square in real time on the large format digital screens of Callao City Lights.
SOCIAL MEDIA INTERACTION
Connect your outdoor advertising campaign with Twitter, Facebook, Instagram or Whatsapp. Show attractive and accessible content from your social media live on DOOH.
INTERACTING WITH APPS
What if you could connect your app with the giant screens of Callao City Lights? Boost the advertising interaction of visitors to the square with your app, showing the action in real time on our screens.
INTERACTION WITH STREET ACTIVATIONS
The impactful special actions in Callao City Lights boost engagement with audiences in the Plaza del Callao by broadcasting the action live on the screens of Callao Cinemas.
The Callao audience jumps onto the big screen. Increase the value of your activations in the square by allowing interactions with the screen. You will boost brand recall.
INTERACCIÓN SOCIAL
Show in real time the content of your social networks on the large format screens of Circuito Gran Vía using the innovative OnAir technology.
Special actions in Callao City Lights that combine conventional advertising on DOOH screens with audience interaction on social networks to encourage engagement in Plaza de Callao and Gran Vía.
INTERACTION WITH APPS
Show in real time the content of your social networks on the large format screens of Circuito Gran Vía using the innovative OnAir technology.
Special actions in Callao City Lights that combine conventional advertising on DOOH screens with audience interaction on social networks to encourage engagement in Plaza de Callao and Gran Vía.
CIRCUITO GRAN VIA TOUR
Take a tour around our DOOH circuit
OUR CLIENTS
OUR CLIENTS
Contact us
If you have any questions, please contact us at publicidad@callaocitylights.es , eventos@callaocitylights.es or fill this form and we will get in touch as soon as possible.
Fuencarral Street, 123. 2º 28010 Madrid | Phone Number: 915 913 090
