JULY 2022
EVENTS IN OUR SPACE
TIK TOK, CALVIN KLEIN, N26 AND MADRID CITY COUNCIL FILL CALLAO SCREENS WITH ‘PRIDE’
Under the slogan ‘Learning together, sweeping together, here together’, Tik Tok, the leading platform for mobile videos in short format, has launched an action in which it joins the Pride Week celebrations. Starring different tiktokers, the piece invites people to give free rein to their imagination on such special dates, highlighting the possibilities that the social network offers content creators.
Calvin Klein has launched a campaign in which anonymous citizens pose wearing clothes from the brand’s new collection. Made up of nine different creatives featuring photographs of various groups of people, the action, managed by Billups Media, can be seen on the outdoor screens of the Callao Cinemas.
Likewise, the German online bank N26 launches an advertising campaign in Spain, with a creative featuring the LGTBI flag in which part of the financial institution’s team appears wearing the colours of the rainbow ensign. Under the slogan ‘N26, the bank of all colours’, the piece is broadcast on all Gran Vía Circuit screens: Callao Cinemas and Coliseum, Lope de Vega and Gran Vía theatres. The action has been managed in the media by Alma Media.
Madrid City Council has also joined the celebrations with a piece starring the rainbow, reminding that from 1 to 10 July Madrid will be the scene of the great Pride Festival.
Other events in Callao City Lights
YSABEL MORA EMBRACES SPRING AT CALLAO CITY LIGHTS
MARCH 2026EVENTS IN OUR SPACE YSABEL MORA EMBRACES SPRING AT CALLAO CITY LIGHTSThe Valencian brand Ysabel Mora, which specializes in lingerie, underwear, and swimwear, chose Callao City Lights to...
MEDIASET AND MEDRIAPRO CHOOSE CINES CALLAO FOR THE PREMIERE OF ‘AÍDA Y VUELTA’
FEBRUARY 2025EVENTS IN OUR SPACE MEDIASET AND MEDRIAPRO CHOOSE CINES CALLAO FOR THE PREMIERE OF ‘AÍDA Y VUELTA’A large crowd and many celebrities attended the premiere of “Aída y vuelta”, the sequel...
HUDA BEAUTY TRANSFORMS CINES CALLAO INTO AN EXCLUSIVE 1920S CABARET
JANUARY 2026EVENTS IN OUR SPACE HUDA BEAUTY TRANSFORMS CINES CALLAO INTO AN EXCLUSIVE 1920S CABARETThe cosmetics firm Huda Beauty chose Madrid's Cines Callao cinema to present Easy Bake Pressed...
Other actions in Callao City Lights
NESTEA BRINGS A FLOOD OF BERRIES TO PLAZA DEL CALLAO
MARCH 2026Actions on our screensNESTEA BRINGS A FLOOD OF BERRIES TO PLAZA DEL CALLAOTo mark the launch of its new red berry flavour, Nestea is launching a new campaign on the screens at Callao City...
B TRAVEL TURNS MADRID’S GRAN VÍA GREEN
MARCH 2026Actions on our screensB TRAVEL TURNS MADRID'S GRAN VÍA GREEN'More than incredible places, it's how incredible you are in those places'. Coinciding with St Patrick's Day (17 March), B...
KIKO MILANO PRESENTS LOVE FUSION AT CALLAO CITY LIGHTS
MARCH 2026Actions on our screensKIKO MILANO PRESENTS LOVE FUSION AT CALLAO CITY LIGHTS'Find the shade you fall in love with'. This is the slogan for the campaign that KIKO Milano has just launched...
