Twitch held an advertising domination action at Circuito Gran Vía to invite the audience to discover the ‘unsung heroes’ of its channel. Elvira Yuki, the queen of demon-killing dance; MoureDev, who teaches everyone how to program; Pilarsita, the record-breaking gamer; Ollie Gamerz, unexpected winner of the squidcraft games, and Trizia Curtis, the LGTBI+ defender who takes it with a lot of humour, were the protagonists of this campaign, who were invited to discover by scanning a QR code displayed on screen and the hashtag #LittleGreatCommunity.

A campaign for which it contracted 10 hours of exclusive broadcasting on the screens of the Callao Cinemas and the Lope de Vega, Coliseum and Rialto theatres (Gran Vía Circuit).

“They are not small. They are just waiting to be discovered. Let’s celebrate the unsung heroes of Twitch”, said the different creatives developed for the campaign. It was a tribute to those content creators who have not yet made it to fame but are worthy enough to do so one day.

The campaign exceeded 720,000 advertising impacts in 10 hours of broadcasting, boosting digital traffic, the brand’s connection with the local target and global positioning.

In order to promote his new magic show ‘Flipar’, Jorge Blass performed an action in the Plaza del Callao that was broadcast live on the screens of Callao City Lights.

Hundreds of onlookers came to enjoy this show, among them several celebrities and journalists, such as the presenter Carles Francino, who interviewed him live for La Ser, or the former gymnast Almudena Cid.

The live on-screen broadcast was combined with the broadcast of a 3D advertising spot in which the illusionist’s hand seemed to come out of the external support.

The DOOH campaign, which combined live broadcasting of the on-screen activation and 3D creativity, achieved more than 37,000 impacts and more than 15,000 unique users in one hour on the screen of Cines Callao. The campaign also achieved great repercussion in the media, more connection with the local target, and through the use of QR, boosting digital traffic to the ticket sales website.

On the occasion of the premiere of the new season of the musical ‘The Lion King’ at the Lope de Vega Theatre, a 3D campaign was launched, the first of its kind to promote the show.

Thanks to the 3D effect, produced especially when Rafiki’s character stretched his arm outwards before raising it to his chest, a large number of passers-by in the area were impressed.

The piece showed the image of Rafiki, the character played by actress Lindiwe Mkhize in the musical, smiling and holding her hand to her heart as a greeting to passers-by.

In 3 weeks, the DOOH campaign achieved 31 million impacts and 2.7 million unique users on the screens of Circuito Gran Vía. And with the campaign, we achieved more traffic to the Lope de Vega theatre and promoted culture.