SEPTEMBER 2021
Actions on our Screens
THE CALLAO SCREENS, IN THE FIRST PANCRACIO’S CAMPAIGN
The Spanish gourmet chocolate brand debuts with Agencia Kids with a 3D action on the screens of Callao City Lights.
The gourmet chocolate brand Pancracio, present in the market since 2003, launches its first advertising campaign created by the strategic-creative agency Kids.
Under the slogan #artisanattitude, the campaign focuses on promoting the aesthetic side of the brand and its attention to detail, from the raw material to the packaging. As a launch action, Pancracio has resorted to the latest technology: a 3D action on the outdoor screens of the Cines Callao in Madrid. A work, developed by BCN Visuals in collaboration with Agencia Kids, where the brand is presented to the public in the Plaza del Callao ‘delivering’ its most precious good: chocolate.
“Pancracio is more than a chocolate designed for those who know how to enjoy small pleasures. It is an artisan brand that takes care of the details to the maximum, combining an elegant design, unexpected fusions of flavours and exceptional quality,” says Federico Martínez Weber, the brand’s leader since 2018.
Thanks to the 3D effect, two hands bring us a mysterious white box screen-printed on its rim with the name Pancracio, wrapped with a bow that unravels to reveal its precious contents: a selection of its tablets. Innovation and tradition united in a successful artisan product that is sold in large supermarkets and gourmet spaces all over the world, as well as in its own online shop.
The action in Callao City Lights, which began on 17 September and can be seen until the end of the month, marks the start of a campaign made up of various graphic and audiovisual pieces that represent the different products and moments of consumption, and whose media plan ranges from online to outdoor advertising.
Other events in Callao City Lights
CINES CALLAO, VENUE FOR THE WORLD PREMIERE OF SEASON 3 OF ‘THE WALKING DEAD: DARYL DIXON’
SEPTEMBER 2025Events in our space CINES CALLAO, VENUE FOR THE WORLD PREMIERE OF SEASON 3 OF 'THE WALKING DEAD: DARYL DIXON' There was great excitement at the entrance to our cinemas to see the stars...
OPPO UNVEILS THE NEW RENO14 SERIES AT AN EXPERIENTIAL EVENT IN CALLAO CINEMAS
SEPTEMBEREVENTS IN OUR SPACE OPPO UNVEILS THE NEW RENO14 SERIES AT AN EXPERIENTIAL EVENT IN CALLAO CINEMASOPPO, a leading global brand in smart devices, unveiled its new Reno14 series on 2 September...
FMM CELEBRATES 40TH ANNIVERSARY AT CALLAO CITY LIGTHS
JULY 2025EVENTS IN OUR SPACE FMM CELEBRATES 40TH ANNIVERSARY AT CALLAO CITY LIGTHSThe Federation of Municipalities of Madrid (FMM) chose our space to celebrate its 40th anniversary with an...
Other actions in Callao City Lights
H&M SHOWCASES ITS AUTUMN COLLECTION AT CIRCUITO GRAN VÍA
SEPTEMBER 2025Actions on our screensH&M SHOWCASES ITS AUTUMN COLLECTION AT CIRCUITO GRAN VÍANew H&M campaign on Circuito Gran Vía screens. This time, to showcase its fashion proposals...
LYNK & CO PRESENTS ITS NEW HYBRID AT THE CIRCUITO GRAN VÍA
SEPTEMBER 2025Actions on our screens LYNK & CO PRESENTS ITS NEW HYBRID AT THE GRAN VÍA CIRCUIT The Chinese-Swedish car brand Lynk & Co has chosen Circuito Gran Vía to announce the launch of...
EMIRATES INVITES US TO TRY ITS PREMIUM ECONOMY CLASS CABIN ON THE CIRCUITO GRAN VÍA
SEPTEMBER 2025Actions on our screens EMIRATES INVITES US TO TRY ITS PREMIUM ECONOMY CLASS CABIN ON THE CIRCUITO GRAN VÍA New Emirates campaign on the Gran Vía Circuit. This time, inviting us to try...