NOVEMBER 2017
Other actions on our screens
ORANGE AND GOOGLE TURN CALLAO INTO A LUNAR LANDSCAPE, A SKI RESORT AND NEW YORK CITY
To launch Google’s first smartphone in Spain, the new Pixel 2 XL, Orange, the operator chosen to sell the device in our country, carried out a special action in Madrid’s Square of Callao, using Augmented Reality technology on Callao City Lights’ outdoor screens.
A spectacular action carried out by the Wildbytes agency, in collaboration with Leo Burnett, that transported the audience in the square to far-off locations, such as New York City, a ski resort and a lunar landscape.
With the aid of Augmented Reality, passers-by in Callao got a first-hand chance to try out the possibilities offered by one of the device’s most noteworthy features: Google Assistant, a voice-activated virtual assistant that answers questions.
Other premieres at Callao City Lights
CALLAO CITY LIGHTS WINS AWARD AT THE EVENTOPLUS 2025 AWARDS
SEPTEMBER 2025EVENTS IN OUR SPACE CALLAO CITY LIGHTS WINS AWARD AT THE EVENTOPLUS 2025 AWARDS A bronze award for Best Venue. This is the award that Callao City Lights received at the 2025 Eventoplus...
AMENÁBAR PRE-PREMIERES ‘EL CAUTIVO’ AT CALLAO CITY LIGHTS
SEPTEMBER 2025Events in our space AMENÁBAR PRE-PREMIERES ‘EL CAUTIVO’ AT CALLAO CITY LIGHTS Alejandro Amenábar chose Cines Callao for the premiere of his new feature film: “El cautivo” (The...
CINES CALLAO, VENUE FOR THE WORLD PREMIERE OF SEASON 3 OF ‘THE WALKING DEAD: DARYL DIXON’
SEPTEMBER 2025Events in our space CINES CALLAO, VENUE FOR THE WORLD PREMIERE OF SEASON 3 OF 'THE WALKING DEAD: DARYL DIXON' There was great excitement at the entrance to our cinemas to see the stars...
