DECEMBER 2021
Actions on our screens
‘ONE FLAG’ OF ALIEXPRESS HAS BEEN CHOSEN BY TWITTER IN THEIR ANNUAL LIST ‘BEST OF TWEETS’ 2021
As it does every year, Twitter has released its #BestOfTweets 2021 list, in which the platform selects the most innovative campaigns, shared and commented on by users carried out on the social network throughout the year.
‘One Flag’ from AliExpress, selected as ‘Best Digital to Physical World Activation’ in #BestOfTweets 2021
AliExpress‘ “One Flag” campaign, managed by OMD on the digital screens of Callao City Lights using Guud‘s OnAir technology, has been chosen by Twitter to be part of its annual #BestOfTweets 2021 list, being highlighted as ‘Best Digital to Physical World Activation’.
The campaign, which encouraged people to send messages of support to athletes at the Tokyo Olympics, synchronised the Callao screen with people’s interaction on Twitter thanks to Guud’s technology, creating a 10-day multi-channel strategy that combined outdoor advertising with the digital world. To do so, AliExpress invited its followers to tweet their message of support for the athletes, accompanied by the hashtag #OneFlag. The selected tweets were displayed, after asking the user’s permission, on the large-format digital screens of Callao City Lights, located on the façades of the emblematic Cines Callao.
A Timeline Takeover was also made in order to be the first advertising video seen by users connecting to Twitter that day. In total, more than 48 million impressions were generated on Twitter and 6.5 million impressions on OOH.
Source: Reason Why
Full report: https://www.reasonwhy.es/actualidad/mejores-campanas-mas-innovadoras-twitter-2021
¡La gran bandera de los seguidores de Tokio 2020 te necesita! Únete en https://t.co/G6xJksvpog #oneflag
— AliExpress España (@AliExpressES) July 30, 2021
Other events in Callao City Lights
CALLAO CITY LIGHTS WINS AWARD AT THE EVENTOPLUS 2025 AWARDS
SEPTEMBER 2025EVENTS IN OUR SPACE CALLAO CITY LIGHTS WINS AWARD AT THE EVENTOPLUS 2025 AWARDS A bronze award for Best Venue. This is the award that Callao City Lights received at the 2025 Eventoplus...
LOGITECH TURNS CALLAO INTO GAMING TERRITORY
SEPTEMBER 2025EVENTS IN OUR SPACE LOGITECH TURNS CALLAO INTO GAMING TERRITORYLogitech chose our space to present its latest gaming innovations at Logitech G PLAY 2025. This event is the...
AMENÁBAR PRE-PREMIERES ‘EL CAUTIVO’ AT CALLAO CITY LIGHTS
SEPTEMBER 2025Events in our space AMENÁBAR PRE-PREMIERES ‘EL CAUTIVO’ AT CALLAO CITY LIGHTS Alejandro Amenábar chose Cines Callao for the premiere of his new feature film: “El cautivo” (The...
Other actions in Callao City Lights
CIRCUITO GRAN VÍA, SETTING FOR THE LAUNCH OF THE NEW RENAULT 4 E-TECH ELECTRIC
OCTOBER 2025Actions on our screensCIRCUITO GRAN VÍA, SETTING FOR THE LAUNCH OF THE NEW RENAULT 4 E-TECH ELECTRIC Renault has once again placed its trust in our screens, this time to announce the...
CALLAO CITY LIGHTS BROADCASTS LIVE THE CAROLINA HERRERA FASHION SHOW HELD IN THE PLAZA MAYOR
OCTOBER 2025Actions on our screens CALLAO CITY LIGHTS BROADCASTS LIVE THE CAROLINA HERRERA FASHION SHOW HELD IN THE PLAZA MAYOR Carolina Herrera staged a spectacular event to present her...
XIAOMI LAUNCHES ITS NEW 15T SERIES SMARTPHONE AT CIRCUITO GRAN VÍA
SEPTEMBER 2025Actions on our screensXIAOMI LAUNCHES ITS NEW 15T SERIES SMARTPHONE AT CIRCUITO GRAN VÍA Xiaomi has once again placed its trust in our screens, this time to announce the launch of its...