SEPTEMBER 2023
Actions on our screens
MCDONALD’S ANNOUNCES ITS NEW MENU AT CIRCUITO GRAN VÍA
McDonald’s launches a campaign in Circuito Gran Vía to advertise its new menu ‘Cómo aparece en’, made up of products that highlight the cultural and social relevance of the brand by recalling its participation in memorable moments in cinema and television.
The action was shown on 8 September on the 15 large screens of the Callao Cinemas and the Lope de Vega, Coliseum and Rialto theatres. The public in the centre of Madrid was able to see some of the brand’s film appearances over the last few years.
McDonald’s has been present in sequences of films such as “The Prince of Zamunda” (1988), “Richie Rich” (1994) and “The Fifth Element” (1997); as well as in the series “Friends” (1994), “Aquí no hay quien viva” (2003) and in the second season of “Loki”, which will soon premiere on Disney +, among others.
The central idea of the ad is that everyone has a favourite McDonald’s order, even those who inhabit a fictional universe. The campaign, created by Wieden+Kennedy NY, has been adapted for the Spanish market by TBWA. Media management is by OMD.
Other events in Callao City Lights
MEDIASET AND MEDRIAPRO CHOOSE CINES CALLAO FOR THE PREMIERE OF ‘AÍDA Y VUELTA’
FEBRUARY 2025EVENTS IN OUR SPACE MEDIASET AND MEDRIAPRO CHOOSE CINES CALLAO FOR THE PREMIERE OF ‘AÍDA Y VUELTA’A large crowd and many celebrities attended the premiere of “Aída y vuelta”, the sequel...
HUDA BEAUTY TRANSFORMS CINES CALLAO INTO AN EXCLUSIVE 1920S CABARET
JANUARY 2026EVENTS IN OUR SPACE HUDA BEAUTY TRANSFORMS CINES CALLAO INTO AN EXCLUSIVE 1920S CABARETThe cosmetics firm Huda Beauty chose Madrid's Cines Callao cinema to present Easy Bake Pressed...
CALLAO CITY LIGHTS, SETTING FOR THE OVEROPTION EXPERIENCE
DECEMBER 2025EVENTS IN OUR SPACECALLAO CITY LIGHTS, SETTING FOR THE OVEROPTION EXPERIENCEOur venue was chosen to host the Overoption Experience, an exclusive event for creators, marketers and...
Other actions in Callao City Lights
NIKE CELEBRATES ALCARAZ’S ACHIEVEMENT IN ITS NEW CAMPAIGN AT CALLAO CITY LIGHTS
FEBRUARY 2026Actions on our screensNIKE CELEBRATES ALCARAZ'S ACHIEVEMENT IN ITS NEW CAMPAIGN AT CALLAO CITY LIGHTS ‘You have the rest of your career ahead of you.’ This is the phrase Nike uses to...
COSTA CRUISES INVITES US TO ENJOY A HOLIDAY WITH ITS CAMPAIGN IN CALLAO CITY LIGHTS
JANUARY 2026Actions on our screensCOSTA CRUISES INVITES US TO ENJOY A HOLIDAY WITH ITS CAMPAIGN IN CALLAO CITY LIGHTS Enjoy Japan, witness the solar eclipse on 12 August, and visit the Norwegian...
THE CARNIVAL OF LAS PALMAS DE GRAN CANARIA CELEBRATES ITS 50TH ANNIVERSARY ON THE GRAN VÍA CIRCUIT
JANUARY 2026Actions on our screensTHE CARNIVAL OF LAS PALMAS DE GRAN CANARIA CELEBRATES ITS 50TH ANNIVERSARY ON THE GRAN VÍA CIRCUIT Las Palmas de Gran Canaria has chosen Circuito Gran Vía screens...
