ALMEDIA PRESENTS IN CALLAO THE CAMPAIGN ‘VEN AL TEATRO, VIVE MADRID’ (‘COME TO THE THEATRE, LIVE MADRID’).

“Come to the theatre, live Madrid” will be broadcast locally and nationally on television, radio, digital press, social networks and outdoor media (bus shelters, metro hoardings and advertising supports in Atocha).
The campaign will also involve entities such as Adif, Alsa, El Corte Inglés and Endesa. In addition, under the hashtag #Vuelvealavida, it will be visible in other spaces such as the Palacio de la Prensa, backlit kiosks, advertising supports in shopping centres, EMT buses and on the social networks of personalities and influencers linked to the world of culture.

All the communication actions will begin on 4 October and will be active until November. In addition, the campaign will be present in the 21 theatres of the Association of Producers and Theatres of Madrid, both on their respective websites and social networks as well as on posters and digital screens.

The campaign image has been developed by the illustrator Beatriz Ramo (Naranjalidad), which conveys the “feeling of excitement, fantasy and fun that is experienced when attending any of the various productions offered by the city of Madrid”.

Accompanying the mayor at this event were also the Delegate for Culture, Tourism and Sport, Andrea Levy; the Delegate Councillor for Tourism, Almudena Maíllo, and the President of the Association of Producers and Theatres of Madrid (APTEM), Jesús Cimarro.