JUNE 2021
Actions on our Screens
THE NEW CUPRA FORMENTOR MAKES ITS WAY ON A ROAD WITHOUT LIMITS AT CALLAO CITY LIGHTS
As if in a futuristic reality, on a road that defies the laws of gravity, the new Cupra Formentor crosses the streets of the epicentre of business Madrid to present itself as a car that is out of the ordinary and seeks constant differentiation.
Formentor crosses the streets of the epicentre of business Madrid to present itself as a car that is out of the ordinary and seeks constant differentiation.
This is the new campaign that the carmaker has launched using 3D creativity on the screens of Callao City Lights. For a model that appeals to emotions and the infinite possibilities offered by driving, 3D applied to the DOOH is the perfect option to reinforce the brand’s positioning.
PHD Media, as a strategic partner of the brand, has made this advertising possible with the main objective of optimally reaching the public in the capital and generating an impact that translates into greater notoriety, greater engagement and a better ROI.
The creativity, which has been made possible thanks to the agencies C14TORCE y BCN Visuals, shows a unique and exclusive Cupra Formentor model, for those who dare to do things differently.
According to Gemma Jané, project manager of the Innovation and Creativity team at PHD Spain, “this advertising model is another example of the possibilities of innovation that a brand like Cupra has, which seeks constant impact through special actions with the main objective of connecting with its target consumer. Working hand in hand on this project with Cupra, as well as with an outdoor support such as Callao City Lights, and C14TORCE and BCN Visuals, is to have the opportunity to be in constant learning and development, always at the forefront of the new opportunities offered by outdoor advertising”.
Other events in Callao City Lights
RTVE PRESENTS ITS NEW SEASON IN CALLAO
SEPTEMBER 2021 EVENTS IN OUR SPACE RTVE PRESENTS ITS NEW SEASON IN CALLAO No faltó nadie a la cita. Bajo el slogan ‘RTVE, la que quieres’, el pasado 9 de septiembre presentadores, actrices,...
THE OUTDOOR PHOTOCALL RETURNS WITH THE PREMIERE OF ‘GARCÍA Y GARCÍA’.
AUGUST 2021 OUR PREMIERES THE OUTDOOR PHOTOCALL RETURNS WITH THE PREMIERE OF 'GARCÍA Y GARCÍA'. Finally we could return to the outdoor photocall, since the pandemic began a year and a half ago....
CALLAO CINEMAS OPEN THEIR ROOFTOP AS AN EVENT VENUE
JULY 2021 EVENTS IN OUR SPACE CALLAO CINEMAS OPEN THEIR ROOFTOP AS AN EVENT VENUE La llegada del buen tiempo es el mejor momento para asistir a eventos al aire libre. Callao City Lights abre su...
Other actions in Callao City Lights
SAMSUNG #DESPLIEGATUMUNDO IN CALLAO SQUARE
SEPTEMBER 2021 Actions on our screens SAMSUNG #DESPLIEGATUMUNDO IN CALLAO SQUARE Brief summary of the contortionism show #DespliegaTuMundo that we experienced last 06/09 in Plaza de Callao,...
CALLAO CITY LIGHTS BLOOMS WITH THE PASSAGE OF THE NEW ŠKODA ENYAQ iV
SEPTEMBER 2021 Actions on our Screens CALLAO CITY LIGHTS BLOOMS WITH THE PASSAGE OF THE NEW ŠKODA ENYAQ iV The walls of the Cines Callao crack to make way for the new ŠKODA ENYAQ iV, the first...
CALLAO CITY LIGHTS IMPACTS GROW BY 128%
SEPTEMBER 2021 Actions on our screens CALLAO CITY LIGHTS IMPACTS GROW BY 128% The impact of our screens continues to rise. During the months of July and August, nearly 18.5 million impressions...
