JUNE 2021

Actions on our Screens

 

THE NEW CUPRA FORMENTOR MAKES ITS WAY ON A ROAD WITHOUT LIMITS AT CALLAO CITY LIGHTS

As if in a futuristic reality, on a road that defies the laws of gravity, the new Cupra Formentor crosses the streets of the epicentre of business Madrid to present itself as a car that is out of the ordinary and seeks constant differentiation.
Formentor crosses the streets of the epicentre of business Madrid to present itself as a car that is out of the ordinary and seeks constant differentiation.

This is the new campaign that the carmaker has launched using 3D creativity on the screens of Callao City Lights. For a model that appeals to emotions and the infinite possibilities offered by driving, 3D applied to the DOOH is the perfect option to reinforce the brand’s positioning.

PHD Media, as a strategic partner of the brand, has made this advertising possible with the main objective of optimally reaching the public in the capital and generating an impact that translates into greater notoriety, greater engagement and a better ROI.

The creativity, which has been made possible thanks to the agencies C14TORCE y BCN Visuals, shows a unique and exclusive Cupra Formentor model, for those who dare to do things differently.

According to Gemma Jané, project manager of the Innovation and Creativity team at PHD Spain, “this advertising model is another example of the possibilities of innovation that a brand like Cupra has, which seeks constant impact through special actions with the main objective of connecting with its target consumer. Working hand in hand on this project with Cupra, as well as with an outdoor support such as Callao City Lights, and C14TORCE and BCN Visuals, is to have the opportunity to be in constant learning and development, always at the forefront of the new opportunities offered by outdoor advertising”.

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CALLAO CITY LIGHTS WITH EARTH HOUR

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