JUNE 2021
Actions on our Screens
CUPRA FORMENTOR LAUNCHES 3D CAMPAIGN IN CALLAO CITY LIGHTS
A vehicle appears to appear on the outdoor screens of the Callao Cinemas after driving inside a silver spiral-shaped track. This is the new 3D campaign that Cupra, the Grupo Volkswagen Group‘s youngest brand, has launched on the screens of Callao City Lights to advertise the Formentor model, the brand’s high-performance SUV.
A work conceived by the agency 14 specifically for its broadcast in Callao City Lights, whose media management has been carried out by PHD Barcelona. The design and development of the 3D creative was carried out by BCN Visuals.
This is the first 3D campaign that a brand from the automotive sector has carried out on the screens of Callao City Lights. The action will be broadcast between 21 June and 4 July.
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