FEBRUARY 2021
ACTIONS ON OUR SCREENS
CHEETOS CHOOSES CALLAO CITY LIGHTS TO PRESENT ITS GIANT SNACK ‘A LO GRANDE’.
Under the slogan ‘Size matters (when it comes to snacks)’, Pepsico has carried out a campaign on the screens of Callao City Lights to announce the launch of Cheetos Giants, twice as big as usual.
Such a big snack needed a stage that lived up to its size. Hence the choice of the two giant screens at Callao City Lights, in Madrid’s Plaza de Callao, in the very heart of Madrid.
The action, managed in the media by OMD, included a different message each day that made it very clear how great the new Cheetos Giants are, comparing them to all those things we’re looking forward to, from ‘summer finally arriving’ to ‘your crush proposing a great plan’.
In addition, the campaign, which also ran on TV, online and other outdoor media, served to announce that Cheetos Giants are coming with more flavour than ever and in two variants: Extra cheese, with an extra kick for cheese lovers, and Flamin’ hot, with a spicier touch for the more daring palates.
Other events in Callao City Lights
CALLAO, SCENE OF MAX’S PRESENTATION IN SPAIN
MAY 2024 EVENTS IN OUR SPACE CALLAO, SCENE OF MAX'S PRESENTATION IN SPAINOn the occasion of the presentation of Max in our country, Warner Bros. Discovery (WBD) held a spectacular staging in our...
CALLAO CITY LIGHTS, SCENE OF A MASTER CLASS BY THE KARDASHIANS’ MAKE-UP ARTIST
APRIL 2024 EVENTS IN OUR SPACE CALLAO CITY LIGHTS, SCENE OF A MASTER CLASS BY THE KARDASHIANS' MAKE-UP ARTISTEndless queue to get into Cines Callao. A large group of professionals and fans of the...
GARFIELD TURNS CALLAO ORANGE AT THE PREMIERE OF HIS NEW FILM
APRIL 2024 EVENTS IN OUR SPACE GARFIELD TURNS CALLAO ORANGE AT THE PREMIERE OF HIS NEW FILM Sony Pictures once again chose us as the setting for one of its events, this time for the premiere of...
Other actions in Callao City Lights
AITANA ANNOUNCES IN CALLAO THE PRE-SALE OF TICKETS FOR HER CONCERT AT THE BERNABÉU
MAY 2024 Actions on our screens AITANA ANNOUNCES IN CALLAO THE PRE-SALE OF TICKETS FOR HER CONCERT AT THE BERNABÉU Santander SMusic, the music content and ticketing platform of banco Santander,...
M·A·C TURNS CALLAO SQUARE INTO A MAKE-UP SET
MAY 2024 Actions on our screens M·A·C TURNS CALLAO SQUARE INTO A MAKE-UP SET On the occasion of the launch of its renewed MACximal lipstick line, the cosmetics firm M·A·C, part of Estée Lauder,...
JESSICA HAWKINS TESTS NEW RANGE ROVER SPORT AT CALLAO CITY LIGHTS
MAY 2024 Actions on our screens JESSICA HAWKINS TESTS NEW RANGE ROVER SPORT AT CALLAO CITY LIGHTS To promote the new Range Rover Sport, stunt driver Jessica Hawkins tested the vehicle by driving...