NOVEMBER 2021
Actions on our screens
OCTOBER: CALLAO CITY LIGHTS IMPACTS INCREASE BY 47.5%
The impact of our screens continues to grow. Last October they increased by 47.5% compared to the previous month, reaching 13.4 million impacts. The audience also increased to 2.6 million unique users, 31% more than in September.
The audience was made up of women (52%) and men (48%), mostly over 26 years old, with an average economic level (59%) and living in the province of Madrid. An audience interested in entertainment (31%) and sports (21%) and which especially uses applications such as Telegram (38%) and Google Meet (20%) -in addition to Whatsapp, which is understood to be used by almost everyone-.
This is the result of data collected by Infinia Mobile in the area of influence of the Callao City Lights screens, between 1 and 31 October 2021.
Other events in Callao City Lights
AY, CALLAO! CINES CALLAO CELEBRATED ITS CENTENARY WITH A NIGHT OF CABARET, PRIDE AND POPULAR CINEMA
JULY 2026EVENTS IN OUR SPACEAY, CALLAO! CINES CALLAO CELEBRATED ITS CENTENARY WITH A NIGHT OF CABARET, PRIDE AND POPULAR CINEMALast Thursday, 2 July, Cines Callao once again brought one of Madrid’s...
THE PREMIERE OF ‘LA MÁS GRANDE’ AT CINEMAS IN CALLAO
JUNE 2026EVENTS IN OUR SPACE THE PREMIERE OF ‘LA MÁS GRANDE’ AT CINEMAS IN CALLAOMovistar Plus chose our venue to host the premiere of ‘La más grande’, a four-part docuseries on the life and legacy...
CALLAO CITY LIGHTS HOSTS THE MUJERHOY FUTURA UNLOCKED AWARDS
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Other actions in Callao City Lights
RYADH AIR TAKES OFF ON THE CIRCUITO GRAN VÍA TO PROMOTE SAUDI ARABIA AS A TOURIST DESTINATION
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HELLMANN’S SHOWS ITS SUPPORT FOR THE NATIONAL TEAM AT CALLAO CITY LIGHTS
JULY 2026Actions on our screens HELLMANN'S SHOWS ITS SUPPORT FOR THE NATIONAL TEAM AT CALLAO CITY LIGHTS‘As far as we’re concerned, you’d already have two stars.’ Hellmann’s, the national team’s...
BRANDS CELEBRATE SPAIN’S WORLD CUP VICTORY AT CALLAO CITY LIGHTS
JULY 2026Actions on our screens BRANDS CELEBRATE SPAIN’S WORLD CUP VICTORY AT CALLAO CITY LIGHTSCongratulations, champions, on winning that new World Cup!!For the second time in history, Spain has...
