NOVEMBER 2021
Actions on our screens
OCTOBER: CALLAO CITY LIGHTS IMPACTS INCREASE BY 47.5%
The impact of our screens continues to grow. Last October they increased by 47.5% compared to the previous month, reaching 13.4 million impacts. The audience also increased to 2.6 million unique users, 31% more than in September.
The audience was made up of women (52%) and men (48%), mostly over 26 years old, with an average economic level (59%) and living in the province of Madrid. An audience interested in entertainment (31%) and sports (21%) and which especially uses applications such as Telegram (38%) and Google Meet (20%) -in addition to Whatsapp, which is understood to be used by almost everyone-.
This is the result of data collected by Infinia Mobile in the area of influence of the Callao City Lights screens, between 1 and 31 October 2021.
Other events in Callao City Lights
JAVIER CASTILLO PRESENTS HIS NEW BOOK AT CINES CALLAO
OCTOBER 2025EVENTS IN OUR SPACE JAVIER CASTILLO PRESENTS HIS NEW BOOK AT CINES CALLAO Our iconic Sala 1 was the venue chosen by Javier Castillo and Suma publishing house to present his new novel, El...
CINES CALLAO, VENUE FOR THE FOURTH EDITION OF INIMITABLES PALACIOS
OCTOBER 2025EVENTS IN OUR SPACE CINES CALLAO, VENUE FOR THE FOURTH EDITION OF INIMITABLES PALACIOS Once again, the Callao Cinemas hosted the final of the Inimitables Palacios comedy contest. With...
JEREMY ALLEN WHITE AND SCOTT COOPER, STARS OF THE EUROPEAN PREMIERE OF “SPRINGSTEEN: DELIVER ME FROM NOWHERE” AT CINE CALLAO
OCTOBER 2025EVENTS IN OUR SPACE JEREMY ALLEN WHITE AND SCOTT COOPER, STARS OF THE EUROPEAN PREMIERE OF “SPRINGSTEEN: DELIVER ME FROM NOWHERE” AT CINE CALLAO Actor Jeremy Allen White and...
Other actions in Callao City Lights
CATRICE PRESENTS ITS NEW MASCARA AT CALLAO CITY LIGHTS
OCTOBER 2025Actions on our screensCATRICE PRESENTS ITS NEW MASCARA AT CALLAO CITY LIGHTS Catrice lanza campaña en las pantallas exteriores de Cines Callao para presentar Hyper Lash, su nueva máscara...
ROSALÍA REVOLUTIONIZES CALLAO WITH THE RELEASE OF HER NEW ALBUM
OCTOBER 2025Actions on our screensROSALÍA REVOLUTIONIZES CALLAO WITH THE RELEASE OF HER NEW ALBUMThousands of people gathered in Madrid's Plaza del Callao to attend the presentation of Rosalía's new...
CALLAO CITY LIGHTS BROADCASTS NESTLÉ’S CHALLENGE TO QATAR’S PELDANYOS LIVE WITH ITS NEW TABLETS
OCTOBER 2025Actions on our screensCALLAO CITY LIGHTS BROADCASTS NESTLÉ'S CHALLENGE TO QATAR'S PELDANYOS LIVE WITH ITS NEW TABLETSThere was great excitement in Madrid's Plaza del Callao as people...
