NOVEMBER 2021
Actions on our screens
OCTOBER: CALLAO CITY LIGHTS IMPACTS INCREASE BY 47.5%
The impact of our screens continues to grow. Last October they increased by 47.5% compared to the previous month, reaching 13.4 million impacts. The audience also increased to 2.6 million unique users, 31% more than in September.
The audience was made up of women (52%) and men (48%), mostly over 26 years old, with an average economic level (59%) and living in the province of Madrid. An audience interested in entertainment (31%) and sports (21%) and which especially uses applications such as Telegram (38%) and Google Meet (20%) -in addition to Whatsapp, which is understood to be used by almost everyone-.
This is the result of data collected by Infinia Mobile in the area of influence of the Callao City Lights screens, between 1 and 31 October 2021.
Other events in Callao City Lights
CINES CALLAO PREMIERES `JUMP WITH ME’, ITS FIRST MUSICAL
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CINES CALLAO HOSTS THE PREVIEW OF ‘EL AÑO DEL RELEVO’ (THE YEAR OF THE RELAY)
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JOAQUÍN CORTÉS, PROTAGONIST AT RED FUN EXPERIENCES EVENT
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Other actions in Callao City Lights
DIM SHOWS THE BENEFITS OF ITS LEGGINGS AND TIGHTS, IN GRAN VIA CIRCUIT
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LANCÔME DISCOVERS THE MOST SPECIAL GIFT FOR THE MOST MAGICAL NIGHT, AT CALLAO CITY LIGHTS
DECEMBER 2024Actions on our screensLANCÔME DISCOVERS THE MOST SPECIAL GIFT FOR THE MOST MAGICAL NIGHT, AT CALLAO CITY LIGHTSLancôme has once again placed its trust in Callao City Lights to showcase...
NESTLÉ CAJA ROJA UNVEILS ITS MORE ‘FASHIONABLE’ AND APPETISING IMAGE AT CIRCUITO GRAN VÍA
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