ENERO 2024
Actions in our screens
CALLAO CITY LIGHTS FILLS THE CENTRE OF MADRID WITH HEARTS
We start 2024 with a great novelty: the possibility of creating simulated outdoor advertising pieces that, for the first time in Spain, will be linked to advertising screens. A new service that we will offer with the help of Maramura, who will be in charge of the design and creation of the pieces.
This type of advertising is possible thanks to CGI (Computer-Generated Imagery) technology, which makes it possible to generate very realistic and noticeable computer images that are highly attractive to audiences. In our case, the creatives will apparently emerge from the outdoor screens of the Callao Cinemas, giving rise to spectacular advertising actions that will go viral on social networks. Callao City Lights will offer this service as an added value to the campaigns shown on the outdoor screens of the Callao Cinemas.
This is the first time that an exclusive retailer in Spain offers the possibility of surprising the audience with actions of this type using their screens as a support (in a simulated way), as so far they had only been exhibited in our country associated with buildings or public places in the cities.
Maramura was already working with Callao City Lights in the design of 3D actions for the 15 large-format digital screens that the company markets under the brand name Circuito Gran Vía.
Other events in Callao City Lights
OPPO UNVEILS THE NEW RENO14 SERIES AT AN EXPERIENTIAL EVENT IN CALLAO CINEMAS
SEPTEMBEREVENTS IN OUR SPACE OPPO UNVEILS THE NEW RENO14 SERIES AT AN EXPERIENTIAL EVENT IN CALLAO CINEMASOPPO, a leading global brand in smart devices, unveiled its new Reno14 series on 2 September...
FMM CELEBRATES 40TH ANNIVERSARY AT CALLAO CITY LIGTHS
JULY 2025EVENTS IN OUR SPACE FMM CELEBRATES 40TH ANNIVERSARY AT CALLAO CITY LIGTHSThe Federation of Municipalities of Madrid (FMM) chose our space to celebrate its 40th anniversary with an...
A RAIN OF CELEBRITIES AT THE PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 5’
JUNE 2025Events in our space A RAIN OF CELEBRITIES AT THE PREMIERE OF 'PADRE NO HAY MÁS QUE UNO 5' Many familiar faces attended the premiere of ‘Padre no hay más que uno 5’. The preview was attended...
Other actions in Callao City Lights
EMIRATES INVITES US TO TRY ITS PREMIUM ECONOMY CLASS CABIN ON THE CIRCUITO GRAN VÍA
SEPTEMBER 2025Actions on our screens EMIRATES INVITES US TO TRY ITS PREMIUM ECONOMY CLASS CABIN ON THE CIRCUITO GRAN VÍA New Emirates campaign on the Gran Vía Circuit. This time, inviting us to try...
GRAN VIA CIRCUIT: IMPACTS ON THE GRAN VIA CIRCUIT INCREASE BY 18% IN THE SECOND QUARTER OF 2025
SEPTEMBER 2025Actions on our screens GRAN VIA CIRCUIT: IMPACTS ON THE GRAN VIA CIRCUIT INCREASE BY 18% IN THE SECOND QUARTER OF 2025 Traffic around our screens is on the rise again! The impact...
OPPO UNVEILS THE NEW RENO14 SERIES AT AN EXPERIENTIAL EVENT IN CALLAO CINEMAS
SEPTEMBEREVENTS IN OUR SPACE OPPO UNVEILS THE NEW RENO14 SERIES AT AN EXPERIENTIAL EVENT IN CALLAO CINEMASOPPO, a leading global brand in smart devices, unveiled its new Reno14 series on 2 September...