FEBRUARY 2022
Actions on our screens
THE GARRIRAPTOR OF HORIZON FORBIDDEN WEST TAKES OVER THE CALLAO PLAZA
On the occasion of the launch of the Horizon Forbidden West, PlayStation carried out a special action that combined the presence on the screens of Callao City Lights with an original street activation: an impressive sculpture of the Garriraptor, one of the main characters of the game, presiding over the Plaza del Callao.
In addition to publicising this eagerly awaited launch for the gamer world, the DOOH campaign announced the possibility of buying the videogame at 50% off at Game shops, taking two games from the same platform.
The action was complemented by a competition among specialised media for one of their readers to win a stunning Regalla edition of Horizon Forbidden West signed by Michelle Jenner and a reproduction of the bow used by Aloy, the game’s protagonist. To enter the draw, participants simply had to upload a selfie with the statue in the square or a photograph of it to Twitter, along with the hashtag #HorizonForbiddenWest and the hashtag created by each of the participating magazines.
The campaign ran from 18 to 22 February, achieving more than 4 million hits on DOOH. On Twitter, more than 538,000 impacts were achieved and a reach of more than 480,000 users.
Other events in Callao City Lights
CALLAO HOSTS THE XBOX FAN FEST IN MADRID THE GREAT EUROPEAN FESTIVAL FOR VIDEOGAME FANS
JUNE 2022EVENTS IN OUR SPACECALLAO HOSTS THE XBOX FAN FEST IN MADRID THE GREAT EUROPEAN FESTIVAL FOR VIDEOGAME FANS More than a hundred people gathered on 12 June at the Xbox Fan Fest in Madrid, the...
FELIPE VI, MAGALLANES AND ELCANO CONQUER CALLAO IN THE PREMIERE OF ‘SIN LÍMITES’
JUNE 2022EVENTS IN OUR SPACEFELIPE VI, MAGALLANES AND ELCANO CONQUER CALLAO IN THE PREMIERE OF 'SIN LÍMITES' King Felipe VI was the real star of the premiere of the miniseries '‘Sin límites', held...
GRAND PREMIERE OF ‘TOP GUN MAVERICK’ AT CALLAO CINEMAS
MARCH 2022 EVENTS IN OUR SPACE GRAND PREMIERE OF 'TOP GUN MAVERICK' AT CALLAO CINEMAS Movie night at Callao Cinemas. With the help of Paramount Pictures and Tony Aguilar as master of ceremonies,...
Other actions in Callao City Lights
CALLAO CITY LIGHTS STRENGTHENS ITS TEAM
JUNIO 2022 CCL IN THE MEDIA CALLAO CITY LIGHTS STRENGTHENS ITS TEAM With the incorporation of Isabel Rodriguez, as event manager, Miguel Domingo, in marketing, and Laura Rodriguez, in the...
MAY 2022: MORE THAN 19.5 MILLION IMPACTS, CALLAO CITY LIGHTS SCREENS CONTINUE TO BE THE STAR OF THE GRAN VÍA
APRIL 2022 Actions on our screens MAY 2022: MORE THAN 19.5 MILLION IMPACTS, CALLAO CITY LIGHTS SCREENS CONTINUE TO BE THE STAR OF THE GRAN VÍA The screens of the Callao cinemas continue to be the...
PRIME VIDEO ADVERTISING DOMINATION FOR THE NEW SEASON OF ‘THE BOYS’
JUNE 2022 Actions on our Screens PRIME VIDEO ADVERTISING DOMINATION FOR THE NEW SEASON OF 'THE BOYS' Callao City Lights has participated with other screens in the advertising domination action that...