JANUARY 2022
Actions on our Screens
BALEÀRIA DOCKS ONE OF ITS FERRIES IN CALLAO SQUARE
The campaign begins with a newspaper showing the news of a ferry docking in Callao. It then shows an image of the square flooded with water and crossed by the Eleanor Roosevelt ferry. The 3D effect is seen in a school of dolphins swimming placidly around the company’s name.
The action is part of the campaign that Baleària has launched to mark its participation in FITUR, the international tourism fair to be held in Madrid from 19 to 23 February.
The campaign, in collaboration with Havas Media and Proximia Havas, also includes a competition on Instagram with the hashtag #SéDondeAtracaBaleària, which challenges users to capture with their mobile phones the Baleària fast ferry as it crosses Madrid and share it on their profile. Participants will be entered into a draw for a year’s free tickets to any of Baleària’s destinations, including a companion and vehicle.
Other events in Callao City Lights
‘TORRENTE, PRESIDENT,’ THE MOST ANTICIPATED MOVIE OF THE YEAR, NOW PLAYING AT CINEMAS IN CALLAO
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YSABEL MORA EMBRACES SPRING AT CALLAO CITY LIGHTS
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Other actions in Callao City Lights
THE SCREENS AT THE CINEMAS IN CALLAO AND AT THE LOPE DE VEGA AND COLISEUM THEATERS ARE TURNING OFF FOR THE PLANET
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STUNNING 3D DISPLAY OF ZADIG L’INTENSE AT CALLAO CITY LIGHTS
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PUIG AND JEAN PAUL GAULTIER BRING A BREATH OF FRESH AIR TO THE SCREENS AT CIRCUITO GRAN VÍA
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