MAY 2022

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ADIDAS PAYS TRIBUTE TO REAL MADRID’S CHAMPIONS LEAGUE SUCCESS

Nothing is impossible. Adidas celebrates Real Madrid’s progression to the Champions League final with a creative in the context of Callao City Lights. The Merengue team managed to turn the scoreline around in the last minutes of the semi-final of the competition against Manchester City. A feat that the sports brand wanted to celebrate by associating it with the slogan that has presided over its advertising for years.
Round of 16, impossible. Quarter-finals, impossible. Semi-finals, impossible. #ImpossibleIsNothing’. So reads the piece created for the occasion, presided over by the image of a jubilant Benzema after scoring a goal.

GroupM media management.

Other events in Callao City Lights

Other actions in Callao City Lights

CALLAO CITY LIGHTS STRENGTHENS ITS TEAM

CALLAO CITY LIGHTS STRENGTHENS ITS TEAM

JUNIO 2022 CCL IN THE MEDIA CALLAO CITY LIGHTS STRENGTHENS ITS TEAM   With the incorporation of Isabel Rodriguez, as event manager, Miguel Domingo, in marketing, and Laura Rodriguez, in the...

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