MAY 2021
Actions on our screens
‘ZOMBIE’, DISNEY’S ACTION IN CALLAO CITY LIGHTS, GOLD AT THE PROMAX EUROPE AWARDS 2021
‘Zombie’, The Walt Disney Company’s stunning 3D outdoor piece created specifically for broadcast on the outdoor screens of Callao City Lights, has been awarded gold in the Out-of-Home Ad section of the Promax Europe Awards 2021. A competition in which Europe’s most impactful entertainment marketing and design work is judged for its contribution to creating value and building the most important brands in the world of entertainment.
The action, designed and developed by BCN Visuals, was broadcast last February, with the collaboration of Publicis Imagine, on the large-format digital screens located on the façades of the Callao Cinemas, on the occasion of the premiere of the new season of The Walking Dead, the popular cult series that millions of viewers follow around the world.
Thanks to creativity and 3D technology, a zombie appeared to emerge from the screens of Callao City Lights to try to catch people on the street, after tearing off the wooden planks that will cover the supports, located outside the popular Madrid cinemas.
Other events in Callao City Lights
CALLAO CITY LIGHTS SETTING FOR THE IV NATIONAL PLASTIC RECYCLING CONGRESS
JUNE 2025EVENTS IN OUR SPACE CALLAO CITY LIGHTS SETTING FOR THE IV NATIONAL PLASTIC RECYCLING CONGRESS The 4th edition of the National Plastic Recycling Congress organised by ANARPLA (the only...
ELSA PATAKY SHINES IN CALLAO AT THE PREMIERE OF ‘MATICES’
JUNE 2025Events in our space ELSA PATAKY SHINES IN CALLAO AT THE PREMIERE OF 'MATICES' SkyShowTime chose our venue once again, this time to celebrate the premiere of the series “Matices”, a...
GLAMOROUS PREMIERE OF THE THIRD SEASON OF ‘AND JUST LIKE THAT’
JUNE 2025Events in our spaceGLAMOROUS PREMIERE OF THE THIRD SEASON OF ‘AND JUST LIKE THAT’New HBO Max premiere at Callao Cinemas. The platform previewed in our space the third season of ‘And...
Other actions in Callao City Lights
ADIDAS PRESENTS THE NEW ADIZERO EVO SL AT CALLAO CITY LIGHTS
JUNE 2025Actions on our screens ADIDAS PRESENTS THE NEW ADIZERO EVO SL AT CALLAO CITY LIGHTS Adidas has once again placed its trust in our screens, this time to present the new Adizero EVO SL. These...
CAIXABANK SHOWS ITS SUPPORT FOR THE SPANISH TEAM IN THE WOMEN’S EUROBASKET
JUNE 2025Actions on our screens CAIXABANK SHOWS ITS SUPPORT FOR THE SPANISH TEAM IN THE WOMEN'S EUROBASKET‘New generation, same values. Our story begins.’ This is the tagline for the campaign that...
BUGABOO PRESENTS ITS NEW BUGGY AT CALLAO CITY LIGHTS
JUNE 2025Actions on our screens BUGABOO PRESENTS ITS NEW BUGGY AT CALLAO CITY LIGHTSBugaboo, the Dutch firm specialising in baby products, launches a campaign on the outdoor screens of Callao...
