MARCH 2019
Actions on our screens
UNICEF CAUSES “A BLACKOUT” IN CALLAO SQUARE
24 and 25 March 2017, the audience in Callao Square participated in an action consisting of causing a small blackout in the area. For each SMS sent to the telephone number on the gigantic screen owned by Cines Callao in the square, a donation was made to UNICEF, as the screen blacked out in areas, bit by bit.
The action, promoted by UNICEF with the collaboration of Cines Callao, was part of the #cierraUNICEF (#closeUNICEF) campaign that the organisation had put in motion to end, once and for all, the hardships millions of children suffer all over the world, so that its job would no longer be necessary. Callao City Lights collaborated in this action by providing UNICEF with its main big screen, located in Callao Square.
Other events in Callao City Lights
FUN PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 4: CAMPANAS DE BODA’.
JULY 2024 EVENTS IN OUR SPACE FUN PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 4: CAMPANAS DE BODA’. Sony Pictures once again chose Cines Callao for the premiere of a new instalment of ‘Padre no hay más...
DISNEY SURPRISES WITH A VIDEMAPPING AT THE PREMIERE OF ‘DEL REVES 2’.
JUNE 2024 EVENTS IN OUR SPACE DISNEY SURPRISES WITH A VIDEMAPPING AT THE PREMIERE OF 'DEL REVES 2' On the occasion of the preview of 'Inside Out 2' at Callao Cinemas, Disney made a spectacular...
DISNEY FILLS CALLAO CINEMAS WITH EMOTIONS AT THE PREMIERE OF ‘INSIDE OUT 2’
JUNE 2024 EVENTS IN OUR SPACE DISNEY FILLS CALLAO CINEMAS WITH EMOTIONS AT THE PREMIERE OF 'INSIDE OUT 2' Many children and celebrities attended the premiere of 'Inside Out 2', the second part of...
Other actions in Callao City Lights
CALLAO FILLS UP WITH HOLIDAYS THANKS TO AMERICAN TOURISTER
JULY 2024 Actions on our screens CALLAO FILLS UP WITH HOLIDAYS THANKS TO AMERICAN TOURISTER The luggage brand American Tourister has launched a refreshing campaign in Callao City Lights to...
KAIKU FLOODS MADRID’S GRAN VIA WITH ICED COFFEE
JULY 2024 Actions on our screens KAIKU FLOODS MADRID'S GRAN VIA WITH ICED COFFEE Kaiku floods Madrid's Gran Vía with freshness. To promote its cold coffee for individual consumption, Kaiku Caffè...
ADIDAS CONGRATULATES THE NEW EUROPEAN CHAMPIONS ON GRAN VÍA CIRCUIT
JULY 2024 Actions on our screens ADIDAS CONGRATULATES THE NEW EUROPEAN CHAMPIONS ON GRAN VÍA CIRCUIT The sports brand Adidas has chosen the 15 large-format screens of Circuito Gran Vía to...