After the interview in a SEAT vehicle, conducted by Revenant (MAD Lions content creator and star of the SEATxMAD Lions spot), the player’s reaction of surprise and joy when he saw the congratulations on the screens of Callao City Lights was the best culmination of a video that put the finishing touch to an unforgettable day of filming for him.

Javier “Elyoya” Prades managed to win in a vote in which the media, broadcasting teams and other professionals took part; the young Spaniard obtained a recognition in which only the work and results achieved in the regular phase of the competition are rewarded.

The action, coordinated by the Relevance Marketing agency and carried out for an hour on 16 April on the outdoor screens of the Callao Cinemas, had a huge impact on social networks. Between MAD Lions’ and SEAT’s publications, 850,000 impressions and 73,000 interactions were achieved on these channels.