PUMA’S SPECTACULAR 3D CAMPAIGN IN CALLAO CITY LIGHTS

We start the new academic year with an impressive 3D campaign by the sports brand PUMA on the outdoor screens of the Callao Cinemas. A very realistic action that shows its new ULTRA football boots in a very graphic way and highlighting its main advantages, power and speed in running.

These two qualities are represented with an image of the boot approaching the screen as if it could pass through it, after blowing up a cloud of grass fragments as it runs across the football pitch. The work was developed by AG Media and media managed by Havas Media Group.