OCTOBER 2021
Actions on our Screens
PORSCHE TURNS CALLAO INTO A GLOBAL ART GALLERY
Porsche has chosen the most emblematic digital screens in the world to exhibit the work of emerging digital artists from different countries. In Spain, the screens of Callao City Lights have been chosen to form part of this original action entitled Global Gallery, in which the automobile firm has counted on the collaboration of König for the curation of the artists.
On 9 October, the outdoor screens of the Cines Callao were turned into a veritable open-air art gallery for an hour. Between 19h and 20h, the public at Callao and Gran Vía were able to enjoy a selection of the work of eleven digital artists: Andy Picci, Auriea Harvey, Banz+ Bowinkel, Ben Elliot, John Yuyi, Jon Burgerman, Jonas Lund, Kennedy+Swan, Manuel Rossner and Niccole Ruggieroi. In addition, there was the option to find out more about the artists and to purchase NFTs of some of their works through the QR code that appeared on the screens at the end of each work’s exhibition and which led to the website www.misa.art.
The campaign, managed externally by Evolve, will also be disseminated in other cities around the world such as Seoul, New York, Tokyo and Berlin.
Other events in Callao City Lights
FUN PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 4: CAMPANAS DE BODA’.
JULY 2024 EVENTS IN OUR SPACE FUN PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 4: CAMPANAS DE BODA’. Sony Pictures once again chose Cines Callao for the premiere of a new instalment of ‘Padre no hay más...
DISNEY SURPRISES WITH A VIDEMAPPING AT THE PREMIERE OF ‘DEL REVES 2’.
JUNE 2024 EVENTS IN OUR SPACE DISNEY SURPRISES WITH A VIDEMAPPING AT THE PREMIERE OF 'DEL REVES 2' On the occasion of the preview of 'Inside Out 2' at Callao Cinemas, Disney made a spectacular...
DISNEY FILLS CALLAO CINEMAS WITH EMOTIONS AT THE PREMIERE OF ‘INSIDE OUT 2’
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Other actions in Callao City Lights
CALLAO FILLS UP WITH HOLIDAYS THANKS TO AMERICAN TOURISTER
JULY 2024 Actions on our screens CALLAO FILLS UP WITH HOLIDAYS THANKS TO AMERICAN TOURISTER The luggage brand American Tourister has launched a refreshing campaign in Callao City Lights to...
KAIKU FLOODS MADRID’S GRAN VIA WITH ICED COFFEE
JULY 2024 Actions on our screens KAIKU FLOODS MADRID'S GRAN VIA WITH ICED COFFEE Kaiku floods Madrid's Gran Vía with freshness. To promote its cold coffee for individual consumption, Kaiku Caffè...
ADIDAS CONGRATULATES THE NEW EUROPEAN CHAMPIONS ON GRAN VÍA CIRCUIT
JULY 2024 Actions on our screens ADIDAS CONGRATULATES THE NEW EUROPEAN CHAMPIONS ON GRAN VÍA CIRCUIT The sports brand Adidas has chosen the 15 large-format screens of Circuito Gran Vía to...
