MARCH 2022
Actions on our Screens
MARTINI WITHOUT ALCOHOL TURNS THE SCREENS OF CALLAO CITY LIGHTS INTO A COLOURFUL KALEIDOSCOPE
Callao City Lights is once again the showcase for a spectacular action. This time Martini has been the protagonist of a campaign that includes 3D and mobile retargeting.
Under the slogan ‘For moments full of flavour’, Martini breaks into the world of non-alcoholic drinks with two options that the brand recommends drinking on the rocks or combined with tonic. The piece ends with the image of several camomile flowers and orange and lemon slices surrounding two bottles of both varieties, with a 3D effect that makes them appear to protrude from the screens.
The campaign will also be reinforced with a retargeting action on display and, as a great novelty, also on social networks (Facebook and Instagram). The audience impacted by the outdoor campaign, and who have wifi or bluetooth activated on their smartphone, will be impacted again later on their mobile terminal while browsing apps, sites or the aforementioned social networks.
The campaign was developed in 3D by BCN Visuals. Media management was handled by OMD.
Martini Sin Alcohol Vibrante, reddish in colour, is a fruity aperitif with notes of Italian bergamot; and Martini Sin Alcohol Floreale, with floral aromas, has Roman camomile as its main ingredient.
Other events in Callao City Lights
FUN PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 4: CAMPANAS DE BODA’.
JULY 2024 EVENTS IN OUR SPACE FUN PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 4: CAMPANAS DE BODA’. Sony Pictures once again chose Cines Callao for the premiere of a new instalment of ‘Padre no hay más...
DISNEY SURPRISES WITH A VIDEMAPPING AT THE PREMIERE OF ‘DEL REVES 2’.
JUNE 2024 EVENTS IN OUR SPACE DISNEY SURPRISES WITH A VIDEMAPPING AT THE PREMIERE OF 'DEL REVES 2' On the occasion of the preview of 'Inside Out 2' at Callao Cinemas, Disney made a spectacular...
DISNEY FILLS CALLAO CINEMAS WITH EMOTIONS AT THE PREMIERE OF ‘INSIDE OUT 2’
JUNE 2024 EVENTS IN OUR SPACE DISNEY FILLS CALLAO CINEMAS WITH EMOTIONS AT THE PREMIERE OF 'INSIDE OUT 2' Many children and celebrities attended the premiere of 'Inside Out 2', the second part of...
Other actions in Callao City Lights
CALLAO FILLS UP WITH HOLIDAYS THANKS TO AMERICAN TOURISTER
JULY 2024 Actions on our screens CALLAO FILLS UP WITH HOLIDAYS THANKS TO AMERICAN TOURISTER The luggage brand American Tourister has launched a refreshing campaign in Callao City Lights to...
KAIKU FLOODS MADRID’S GRAN VIA WITH ICED COFFEE
JULY 2024 Actions on our screens KAIKU FLOODS MADRID'S GRAN VIA WITH ICED COFFEE Kaiku floods Madrid's Gran Vía with freshness. To promote its cold coffee for individual consumption, Kaiku Caffè...
ADIDAS CONGRATULATES THE NEW EUROPEAN CHAMPIONS ON GRAN VÍA CIRCUIT
JULY 2024 Actions on our screens ADIDAS CONGRATULATES THE NEW EUROPEAN CHAMPIONS ON GRAN VÍA CIRCUIT The sports brand Adidas has chosen the 15 large-format screens of Circuito Gran Vía to...