JANUARY 2021
CCL IN THE MEDIA
LA PUBLICIDAD INTERVIEWS CALLAO CITY LIGHTS
Gorka Pagazaurtundua y Belén Merino (Callao City Lights): “Somos un medio fuerte, capaz de superar las circunstancias más adversas”
In the December magazine of La Publicidad, Gorka Pagazaurtundua and Belén Merino, commercial director and marketing manager at Callao City Lights, talk about the situation of DOOH and how it has been affected in these months of pandemic. A medium that has not stopped working, despite the drastic drop in investment, and which has demonstrated a “powerful social return” which, in addition, “contributes to the improvement of society by being a useful, necessary and user-friendly tool”.
Throughout this interview, both also comment on what they have learned in a year as complicated as 2020 and how they face the future with optimism, thanks to the incorporation of technological advances (such as 3D) to the medium and the creative possibilities it offers, as has been demonstrated countless times in the actions carried out by different brands on the screens of Callao City Lights.
Source: La Publicidad
Other events in Callao City Lights
CINES CALLAO HOSTS THE PREMIERE OF ‘BOULEVARD’
APRIL 2026EVENTS IN OUR SPACE CINES CALLAO HOSTS THE PREMIERE OF ‘BOULEVARD’Once again, Callao was the scene of a fan frenzy. Hundreds of fans gathered outside our cinemas to welcome the stars of...
PREMIERE OF ‘BETTER TO LIVE WITHOUT FEAR’, ROSANA’S DOCUSERIES
MARCH 2025EVENTS IN OUR SPACEPREMIERE OF ‘BETTER TO LIVE WITHOUT FEAR’, ROSANA’S DOCUSERIESCines Callao was the venue chosen for the premiere of ‘Mejor vivir sin miedo’, the docuseries starring...
‘TORRENTE, PRESIDENT,’ THE MOST ANTICIPATED MOVIE OF THE YEAR, NOW PLAYING AT CINEMAS IN CALLAO
MARCH 2025EVENTS IN OUR SPACE ‘TORRENTE, PRESIDENT,’ THE MOST ANTICIPATED MOVIE OF THE YEAR, NOW PLAYING AT CINEMAS IN CALLAOAn afternoon of movies and comedy at Cines Callao. As expected, the...
Other actions in Callao City Lights
CALLAO CITY LIGHTS, SHOWCASE FOR H&M’S SPRING COLLECTION
MARCH 2026Actions on our screensCALLAO CITY LIGHTS, SHOWCASE FOR H&M’S SPRING COLLECTIONH&M has once again turned to our screens to showcase its spring fashion collection. In this new...
THE SCREENS AT THE CINEMAS IN CALLAO AND AT THE LOPE DE VEGA AND COLISEUM THEATERS ARE TURNING OFF FOR THE PLANET
MARCH 2026Actions on our screensTHE SCREENS AT THE CINEMAS IN CALLAO AND AT THE LOPE DE VEGA AND COLISEUM THEATERS ARE TURNING OFF FOR THE PLANETOnce again this year, we have joined WWF’s Earth Hour...
STUNNING 3D DISPLAY OF ZADIG L’INTENSE AT CALLAO CITY LIGHTS
MARCH 2026Actions on our screensSTUNNING 3D DISPLAY OF ZADIG L'INTENSE AT CALLAO CITY LIGHTSTo mark the launch of Zadig L’Intense, the new fragrance from Zadig & Voltaire Parfums, Shiseido has...
