MARCH 2025

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ISSEY MIYAKE LAUNCHES NEW FRAGRANCE AT CALLAO CITY LIGHTS

On the occasion of the launch of the new men’s fragrance Le Sel d’Issey, Issey Miyake has launched a 3D campaign on the outdoor screens of Cines Callao. A black and white action in which salt, an essential element of nature, takes centre stage. The perfume brand is once again inspired by this mineral rock, 30 years after the launch of the iconic L’Eau d’Issey pour Homme. This time, to pay tribute to the impetus and desire to live intensely.

Other events in Callao City Lights

PREMIERE OF ‘LAS HIJAS DE LA CRIADA’

PREMIERE OF ‘LAS HIJAS DE LA CRIADA’

DECEMBER 2025EVENTS IN OUR SPACE PREMIERE OF ‘LAS HIJAS DE LA CRIADA’Atresmedia once again chose our venue, this time for the premiere of the series ‘Las hijas de la criada’ (The Maid's Daughters),...

Other actions in Callao City Lights

PEPCO PROMOTES ITS NEW STORE ON CIRCUITO GRAN VÍA

PEPCO PROMOTES ITS NEW STORE ON CIRCUITO GRAN VÍA

DECEMBER 2025Actions on our screensPEPCO PROMOTES ITS NEW STORE ON CIRCUITO GRAN VÍA The Polish chain of textiles and household goods Pepco is launching a campaign on our 15 screens to announce the...

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