MARCH 2025

Actions on our screens

 

ISSEY MIYAKE LAUNCHES NEW FRAGRANCE AT CALLAO CITY LIGHTS

On the occasion of the launch of the new men’s fragrance Le Sel d’Issey, Issey Miyake has launched a 3D campaign on the outdoor screens of Cines Callao. A black and white action in which salt, an essential element of nature, takes centre stage. The perfume brand is once again inspired by this mineral rock, 30 years after the launch of the iconic L’Eau d’Issey pour Homme. This time, to pay tribute to the impetus and desire to live intensely.

Other events in Callao City Lights

Other actions in Callao City Lights

ZESPRI FLOODS THE PLAZA DEL CALLAO WITH KIWIS

ZESPRI FLOODS THE PLAZA DEL CALLAO WITH KIWIS

MAY 2025Actions on our screens ZESPRI FLOODS THE PLAZA DEL CALLAO WITH KIWISZespri, the largest kiwifruit marketer in the world, launches a 3D campaign in Callao City Lights. A fun piece showing an...

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