JUNE 2023

Actions in our screens 

ISDIN INSTALLS AN ARTIFICIAL BEACH IN CALLAO

 

In order to promote ISDIN Fusion Water Magic sunscreen, the skincare brand launched an advertising campaign on our screens at Callao Cinemas, which was combined with an original activation in the square: the installation of an artificial beach where visitors were offered a dermatological check-up to prevent skin cancer. A very appropriate setting to raise awareness of the importance of photoprotection, which lacked no detail: a beach bar, parasols, sun loungers and, of course, beach sand.

The initiative was carried out in collaboration with Fundación Piel Sana de la Academia Española de Dermatología y Venereología (AEDV).

Fusion Water Magic is an ultra-light, water-phase sunscreen for daily use that not only guarantees high protection against UV radiation but also provides intense hydration and is instantly absorbed. It is specially designed for outdoor activities with prolonged exposure to the sun.

Other events in Callao City Lights

Other actions in Callao City Lights

BIMBO, PURE SPECTACLE IN CALLAO

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APRIL 2024 Actions on our screens  BIMBO, PURE SPECTACLE IN CALLAO  The curtain opens and an appetising sandwich of smoked salmon, avocado, egg and mayonnaise appears. This is the spectacular 3D...

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