FANTA FILLS SCREENS WITH TERRIFYING 3D FUN

A pumpkin with a skeleton hand appears on the screens of Circuito Gran Vía to catch a Fanta bottle and show it to passers-by. A spectacular 3D work created to promote the soft drink brand this Halloween on the screens of Circuito Gran Vía, which is marketed by Callao City Lights. The creativity has been developed by Maramura, specialist in digital experiences and extended reality.

This is the first 3D campaign designed for the 15 outdoor screens: the ones of the Callao Cinemas and the Lope de Vega, Coliseum and Rialto theatres. The media management has been carried out by Mediacom. 

Under the slogan ‘Shiver with laughter this Halloween with Fanta’, Fanta is linked in this production to the concept of fun with a wink to the world of fear and terror, so typical of the popular Anglo-Saxon holiday.

The piece, which has been developed for the different screen formats of Circuito Gran Vía, also shows spider webs and insects walking along the edge of the screens, to give a more sinister aspect to the production. An old wooden gate that falls to display the campaign’s slogan serves as a closure to this action.