FEBRUARY 2023
Actions in our screens
DONUTS BISCUITS FILLS THE SCREENS OF CALLAO CITY LIGHTS WITH 3D FLAVOURS
To publicise the launch of Donuts Cookies, Bimbo Iberia has launched a spectacular 3D campaign on the screens of Callao City Lights. A work that highlights the impressive taste of this new product with which the company enters the biscuit category.
The piece shows the image of a classic Donut that transforms into a succulent cream-filled biscuit and then into the other varieties of the product: chocolate dipped and plain fine biscuit. Thanks to 3D, both the doughnut and the different biscuits and their cream and chocolate ingredients appear to protrude from the supports, an effect magnified by the size of the Callao City Lights screens.
The campaign, which can be seen at Callao City Lights until 5 February, was created by Maramura and media managed by OMD. The launch also includes TV, digital and other outdoor media.
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