SEPTEMBER 2022
Actions on our Screens
DESIGUAL PRESENTS ITS NEW CAMPAIGN WITH NATHY PELUSO AT CALLAO CITY LIGHTS
Desigual chose the screens of Callao City Lights to present its new advertising campaign, starring Nathy Peluso. The singer attended the event held for the occasion at the fashion brand’s flagship store on Preciados street in Madrid, next to the Plaza del Callao, where hundreds of fans awaited her arrival.
“I no longer ask for forgiveness or permission”, says the Argentinian-Spanish artist in the campaign video, paraphrasing one of her songs. A slogan that sums up the philosophy of life that connects Desigual and Nathy Peluso: to be true to oneself.
The piece, shot in black and white, was managed by Starcom for its projection at Callao City Lights.
For the presentation event, Desigual turned one of the floors of its shop into an art gallery where you could see the campaign photos where Nathy Peluso poses without clothes, strategically covering herself with a yellow bag. A design for Desigual by Maitrepierre, the French firm with which the brand will launch a collection this season. The campaign photographs – four nudes and a portrait – are by Txema Yeste.
Other events in Callao City Lights
FUN PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 4: CAMPANAS DE BODA’.
JULY 2024 EVENTS IN OUR SPACE FUN PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 4: CAMPANAS DE BODA’. Sony Pictures once again chose Cines Callao for the premiere of a new instalment of ‘Padre no hay más...
DISNEY SURPRISES WITH A VIDEMAPPING AT THE PREMIERE OF ‘DEL REVES 2’.
JUNE 2024 EVENTS IN OUR SPACE DISNEY SURPRISES WITH A VIDEMAPPING AT THE PREMIERE OF 'DEL REVES 2' On the occasion of the preview of 'Inside Out 2' at Callao Cinemas, Disney made a spectacular...
DISNEY FILLS CALLAO CINEMAS WITH EMOTIONS AT THE PREMIERE OF ‘INSIDE OUT 2’
JUNE 2024 EVENTS IN OUR SPACE DISNEY FILLS CALLAO CINEMAS WITH EMOTIONS AT THE PREMIERE OF 'INSIDE OUT 2' Many children and celebrities attended the premiere of 'Inside Out 2', the second part of...
Other actions in Callao City Lights
CALLAO FILLS UP WITH HOLIDAYS THANKS TO AMERICAN TOURISTER
JULY 2024 Actions on our screens CALLAO FILLS UP WITH HOLIDAYS THANKS TO AMERICAN TOURISTER The luggage brand American Tourister has launched a refreshing campaign in Callao City Lights to...
KAIKU FLOODS MADRID’S GRAN VIA WITH ICED COFFEE
JULY 2024 Actions on our screens KAIKU FLOODS MADRID'S GRAN VIA WITH ICED COFFEE Kaiku floods Madrid's Gran Vía with freshness. To promote its cold coffee for individual consumption, Kaiku Caffè...
ADIDAS CONGRATULATES THE NEW EUROPEAN CHAMPIONS ON GRAN VÍA CIRCUIT
JULY 2024 Actions on our screens ADIDAS CONGRATULATES THE NEW EUROPEAN CHAMPIONS ON GRAN VÍA CIRCUIT The sports brand Adidas has chosen the 15 large-format screens of Circuito Gran Vía to...