DESIGUAL PRESENTS ITS NEW CAMPAIGN WITH NATHY PELUSO AT CALLAO CITY LIGHTS

Desigual chose the screens of Callao City Lights to present its new advertising campaign, starring Nathy Peluso. The singer attended the event held for the occasion at the fashion brand’s flagship store on Preciados street in Madrid, next to the Plaza del Callao, where hundreds of fans awaited her arrival.

“I no longer ask for forgiveness or permission”, says the Argentinian-Spanish artist in the campaign video, paraphrasing one of her songs. A slogan that sums up the philosophy of life that connects Desigual and Nathy Peluso: to be true to oneself.

The piece, shot in black and white, was managed by Starcom for its projection at Callao City Lights.

For the presentation event, Desigual turned one of the floors of its shop into an art gallery where you could see the campaign photos where Nathy Peluso poses without clothes, strategically covering herself with a yellow bag. A design for Desigual by Maitrepierre, the French firm with which the brand will launch a collection this season. The campaign photographs – four nudes and a portrait – are by Txema Yeste.