JUNE 2021
Actions on our Screens
THE NEW CUPRA FORMENTOR MAKES ITS WAY ON A ROAD WITHOUT LIMITS AT CALLAO CITY LIGHTS
As if in a futuristic reality, on a road that defies the laws of gravity, the new Cupra Formentor crosses the streets of the epicentre of business Madrid to present itself as a car that is out of the ordinary and seeks constant differentiation.
Formentor crosses the streets of the epicentre of business Madrid to present itself as a car that is out of the ordinary and seeks constant differentiation.
This is the new campaign that the carmaker has launched using 3D creativity on the screens of Callao City Lights. For a model that appeals to emotions and the infinite possibilities offered by driving, 3D applied to the DOOH is the perfect option to reinforce the brand’s positioning.
PHD Media, as a strategic partner of the brand, has made this advertising possible with the main objective of optimally reaching the public in the capital and generating an impact that translates into greater notoriety, greater engagement and a better ROI.
The creativity, which has been made possible thanks to the agencies C14TORCE y BCN Visuals, shows a unique and exclusive Cupra Formentor model, for those who dare to do things differently.
According to Gemma Jané, project manager of the Innovation and Creativity team at PHD Spain, “this advertising model is another example of the possibilities of innovation that a brand like Cupra has, which seeks constant impact through special actions with the main objective of connecting with its target consumer. Working hand in hand on this project with Cupra, as well as with an outdoor support such as Callao City Lights, and C14TORCE and BCN Visuals, is to have the opportunity to be in constant learning and development, always at the forefront of the new opportunities offered by outdoor advertising”.
Other events in Callao City Lights
FMM CELEBRATES 40TH ANNIVERSARY AT CALLAO CITY LIGTHS
JULY 2025EVENTS IN OUR SPACE FMM CELEBRATES 40TH ANNIVERSARY AT CALLAO CITY LIGTHSThe Federation of Municipalities of Madrid (FMM) chose our space to celebrate its 40th anniversary with an...
A RAIN OF CELEBRITIES AT THE PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 5’
JUNE 2025Events in our space A RAIN OF CELEBRITIES AT THE PREMIERE OF 'PADRE NO HAY MÁS QUE UNO 5' Many familiar faces attended the premiere of ‘Padre no hay más que uno 5’. The preview was attended...
WILLIAM LEVY REVOLUTIONISES CALLAO AT THE PREMIERE OF “BAJO UN VOLCÁN”
JUNE 2025Events in our space WILLIAM LEVY REVOLUTIONISES CALLAO AT THE PREMIERE OF “BAJO UN VOLCÁN” Great expectation at the entrance of Cines Callao to welcome William Levy, star of “Bajo un...
Other actions in Callao City Lights
NIKE PRESENTS THE NEW PHANTOM AT CALLAO CITY LIGHTS
JULY 2025Actions on our screens NIKE PRESENTS THE NEW PHANTOM AT CALLAO CITY LIGHTS Feed the Phantom'. This is the claim that presides over the campaign that Nike has launched in Callao City...
LOTTERIES ANNOUNCES THAT THE CHRISTMAS LOTTERY IS ALREADY ON SALE, IN CALLAO CITY LIGHTS
JULY 2025Actions on our screens LOTTERIES ANNOUNCES THAT THE CHRISTMAS LOTTERY IS ALREADY ON SALE, IN CALLAO CITY LIGHTS Loterías y Apuestas del Estado launches a campaign in Callao City Lights to...
‘FESTIVAL DE MERIDA’ ANNOUNCES ITS NEW EDITION AT CALLAO CITY LIGHTS
JULY 2025Actions on our screens 'FESTIVAL DE MERIDA' ANNOUNCES ITS NEW EDITION AT CALLAO CITY LIGHTS The 71st edition of the Mérida International Classical Theatre Festival kicks off with a campaign...