CIRCUITO GRAN VÍA, SUPPORT FOR RENFE’S NEW IMAGE CAMPAIGN

Under the slogan ‘We share the same journey’, the railway company publicises its actions and achievements to show itself as the best transport alternative in Spain. The campaign, which has a creative for the national network and another one for Cercanías Madrid, can be seen on the 15 screens of Circuito Gran Vía.

The campaign has a friendly tone and seeks to get closer to the public by making parallels with people’s lives. “Renfe is the company with the best reputation in the transport sector. Like you, who strive to be better”. “We have invested 5,000 million euros in improving our trains. Like you, who invest in your business”. “And 16,000 employees work to provide the best service: punctuality, safety and comfort. Like you, who care about everyone”. These are some of the messages that Renfe is launching in this new campaign.