JANUARY 2021
Actions on our Screens
CALLAO CITY LIGHTS USERS INCREASE BY MORE THAN 20%
The Christmas period has been crucial in boosting Callao City Lights’ impact and audience figures. Traffic around Plaza del Callao and Gran Vía exceeded 1.5 million users during the first week of 2021 (from 4 to 10 January), 20.5% more than in the last 2020’s week (from 28 December to 3 January).
In addition, the advertising impact of our DOOH screens exceeded 3.5 million (almost 25% more than the previous week).
The audience impacted in the first week of January was made up of men (52.68%) and women (47.32%), mostly between the ages of 18 and 40, with an average economic level and Madrid’s province residents. An audience interested in art and entertainment, drinks and food, technology and business.
This is based on data collected by the Infinia Group in the area of influence of the Callao City Lights screens.
Other events in Callao City Lights
JAVIER CASTILLO PRESENTS HIS NEW BOOK AT CINES CALLAO
OCTOBER 2025EVENTS IN OUR SPACE JAVIER CASTILLO PRESENTS HIS NEW BOOK AT CINES CALLAO Our iconic Sala 1 was the venue chosen by Javier Castillo and Suma publishing house to present his new novel, El...
CINES CALLAO, VENUE FOR THE FOURTH EDITION OF INIMITABLES PALACIOS
OCTOBER 2025EVENTS IN OUR SPACE CINES CALLAO, VENUE FOR THE FOURTH EDITION OF INIMITABLES PALACIOS Once again, the Callao Cinemas hosted the final of the Inimitables Palacios comedy contest. With...
JEREMY ALLEN WHITE AND SCOTT COOPER, STARS OF THE EUROPEAN PREMIERE OF “SPRINGSTEEN: DELIVER ME FROM NOWHERE” AT CINE CALLAO
OCTOBER 2025EVENTS IN OUR SPACE JEREMY ALLEN WHITE AND SCOTT COOPER, STARS OF THE EUROPEAN PREMIERE OF “SPRINGSTEEN: DELIVER ME FROM NOWHERE” AT CINE CALLAO Actor Jeremy Allen White and...
Other actions in Callao City Lights
CATRICE PRESENTS ITS NEW MASCARA AT CALLAO CITY LIGHTS
OCTOBER 2025Actions on our screensCATRICE PRESENTS ITS NEW MASCARA AT CALLAO CITY LIGHTS Catrice lanza campaña en las pantallas exteriores de Cines Callao para presentar Hyper Lash, su nueva máscara...
ROSALÍA REVOLUTIONIZES CALLAO WITH THE RELEASE OF HER NEW ALBUM
OCTOBER 2025Actions on our screensROSALÍA REVOLUTIONIZES CALLAO WITH THE RELEASE OF HER NEW ALBUMThousands of people gathered in Madrid's Plaza del Callao to attend the presentation of Rosalía's new...
CALLAO CITY LIGHTS BROADCASTS NESTLÉ’S CHALLENGE TO QATAR’S PELDANYOS LIVE WITH ITS NEW TABLETS
OCTOBER 2025Actions on our screensCALLAO CITY LIGHTS BROADCASTS NESTLÉ'S CHALLENGE TO QATAR'S PELDANYOS LIVE WITH ITS NEW TABLETSThere was great excitement in Madrid's Plaza del Callao as people...
