DECEMBER 2020
Actions on our Screens
IMPACTS OF CALLAO CITY LIGHTS INCREASE BY 27%
Callao City Lights’ impact and audience figures continue to grow. In the last four weeks (from November 16th to December 13th), the number of impacts achieved by the outdoor screens of Callao Cinemas increased by 27.2%, reaching almost 2.6 million (in the week of December 7th), and the number of unique users, by 17.5%, reaching almost 1.2 million (in the same week).
On the other hand, between 7 and 13 December, impacts grew by 6.2% with respect to the previous week. And the number of unique users who circulated in the square in that period increased by 6.5%.
The public impacted in that week of December 7 was made up of men (53%) and women (47%), mostly between the ages of 26 and 40, with an average economic level and residents in the provinces of Madrid, Barcelona and Valencia. An audience especially interested in entertainment, sports and shopping.
This is clear from the data collected by the Infinia Group in the area of influence of the Callao City Lights screens.
Other events in Callao City Lights
A GALACTIC PREMIERE OF THE MANDALORIAN & GROGU AT CALLAO CINEMAS
MAY 2025EVENTS IN OUR SPACE A GALACTIC PREMIERE OF THE MANDALORIAN & GROGU AT CALLAO CINEMASThe Star Wars universe is back on the big screen! Cines Callao was the venue chosen by Disney to kick...
STARBUCKS BRINGS ITS PARTNERS TOGETHER AT CALLAO CITY LIGHTS
MAY 2026EVENTS IN OUR SPACE STARBUCKS BRINGS ITS PARTNERS TOGETHER AT CALLAO CITY LIGHTSStarbucks, the world’s leading coffee roaster and retailer and a brand operated by Alsea in Spain since 2018,...
CINES CALLAO HOSTS THE PREMIERE OF ‘BOULEVARD’
APRIL 2026EVENTS IN OUR SPACE CINES CALLAO HOSTS THE PREMIERE OF ‘BOULEVARD’Once again, Callao was the scene of a fan frenzy. Hundreds of fans gathered outside our cinemas to welcome the stars of...
Other actions in Callao City Lights
ICÓNICA FEST FILLS THE GRAN VÍA WITH MUSIC
MAY 2026Actions on our screens ICÓNICA FEST FILLS THE GRAN VÍA WITH MUSICIcónica Santalucía Sevilla Fest has launched a campaign on the Gran Vía to announce some of the stars who will headline this...
CINES CALLAO CELEBRATES SAN ISIDRO BY BRINGING MADRID’S PRIDE TO THE BIG SCREEN IN THE YEAR OF ITS CENTENARY
MAY 2026Actions on our screens CINES CALLAO CELEBRATES SAN ISIDRO BY BRINGING MADRID’S PRIDE TO THE BIG SCREEN IN THE YEAR OF ITS CENTENARYDel 11 al 17 de mayo, las icónicas pantallas exteriores de...
JBL UNVEILS ITS NEW LIVE HEADPHONES AT CIRCUITO GRAN VÍA
MAY 2026Actions on our screens JBL UNVEILS ITS NEW LIVE HEADPHONES AT CIRCUITO GRAN VÍAThe best sound is coming to the heart of Madrid. JBL is launching a campaign across the 15 screens of the...
