DECEMBER 2020
Actions on our Screens
IMPACTS OF CALLAO CITY LIGHTS INCREASE BY 27%
Callao City Lights’ impact and audience figures continue to grow. In the last four weeks (from November 16th to December 13th), the number of impacts achieved by the outdoor screens of Callao Cinemas increased by 27.2%, reaching almost 2.6 million (in the week of December 7th), and the number of unique users, by 17.5%, reaching almost 1.2 million (in the same week).
On the other hand, between 7 and 13 December, impacts grew by 6.2% with respect to the previous week. And the number of unique users who circulated in the square in that period increased by 6.5%.
The public impacted in that week of December 7 was made up of men (53%) and women (47%), mostly between the ages of 26 and 40, with an average economic level and residents in the provinces of Madrid, Barcelona and Valencia. An audience especially interested in entertainment, sports and shopping.
This is clear from the data collected by the Infinia Group in the area of influence of the Callao City Lights screens.
Other events in Callao City Lights
JAVIER CASTILLO PRESENTS HIS NEW BOOK AT CINES CALLAO
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CINES CALLAO, VENUE FOR THE FOURTH EDITION OF INIMITABLES PALACIOS
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JEREMY ALLEN WHITE AND SCOTT COOPER, STARS OF THE EUROPEAN PREMIERE OF “SPRINGSTEEN: DELIVER ME FROM NOWHERE” AT CINE CALLAO
OCTOBER 2025EVENTS IN OUR SPACE JEREMY ALLEN WHITE AND SCOTT COOPER, STARS OF THE EUROPEAN PREMIERE OF “SPRINGSTEEN: DELIVER ME FROM NOWHERE” AT CINE CALLAO Actor Jeremy Allen White and...
Other actions in Callao City Lights
TURISMO DE CÓRDOBA INVITES YOU TO VISIT THE CITY WITH A CAMPAIGN AT THE LOPE DE VEGA THEATRE
OCTOBER 2025Actions on our screensTURISMO DE CÓRDOBA INVITES YOU TO VISIT THE CITY WITH A CAMPAIGN AT THE LOPE DE VEGA THEATRE Córdoba is more. This is the slogan for the new campaign launched by...
TROLLI INVITES YOU TO TRY ITS HALLOWEEN SWEETS AT CALLAO CITY LIGHTS
OCTOBER 2025Actions on our screensTROLLI INVITES YOU TO TRY ITS HALLOWEEN SWEETS AT CALLAO CITY LIGHTS ‘Halloween, a feast for your eyes’. This is the slogan for the new campaign launched by Trolli...
ANAYA PRESENTS ‘ASTÉRIX IN LUSITANIA’ AT CALLAO CITY LIGHTS
OCTOBER 2025Actions on our screensANAYA PRESENTS ‘ASTÉRIX IN LUSITANIA’ AT CALLAO CITY LIGHTS Editorial Bruño (Grupo Anaya) launches a campaign on the outdoor screens of Cines Callao to announce the...
