NOVEMBER 2021
Actions on our screens
OCTOBER: CALLAO CITY LIGHTS IMPACTS INCREASE BY 47.5%
The impact of our screens continues to grow. Last October they increased by 47.5% compared to the previous month, reaching 13.4 million impacts. The audience also increased to 2.6 million unique users, 31% more than in September.
The audience was made up of women (52%) and men (48%), mostly over 26 years old, with an average economic level (59%) and living in the province of Madrid. An audience interested in entertainment (31%) and sports (21%) and which especially uses applications such as Telegram (38%) and Google Meet (20%) -in addition to Whatsapp, which is understood to be used by almost everyone-.
This is the result of data collected by Infinia Mobile in the area of influence of the Callao City Lights screens, between 1 and 31 October 2021.
Other events in Callao City Lights
A RAIN OF CELEBRITIES AT THE PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 5’
JUNE 2025Events in our space A RAIN OF CELEBRITIES AT THE PREMIERE OF 'PADRE NO HAY MÁS QUE UNO 5' Many familiar faces attended the premiere of ‘Padre no hay más que uno 5’. The preview was attended...
WILLIAM LEVY REVOLUTIONISES CALLAO AT THE PREMIERE OF “BAJO UN VOLCÁN”
JUNE 2025Events in our space WILLIAM LEVY REVOLUTIONISES CALLAO AT THE PREMIERE OF “BAJO UN VOLCÁN” Great expectation at the entrance of Cines Callao to welcome William Levy, star of “Bajo un...
CALLAO CITY LIGHTS SETTING FOR THE IV NATIONAL PLASTIC RECYCLING CONGRESS
JUNE 2025EVENTS IN OUR SPACE CALLAO CITY LIGHTS SETTING FOR THE IV NATIONAL PLASTIC RECYCLING CONGRESS The 4th edition of the National Plastic Recycling Congress organised by ANARPLA (the only...
Other actions in Callao City Lights
‘FESTIVAL DE MERIDA’ ANNOUNCES ITS NEW EDITION AT CALLAO CITY LIGHTS
JULY 2025Actions on our screens 'FESTIVAL DE MERIDA' ANNOUNCES ITS NEW EDITION AT CALLAO CITY LIGHTS The 71st edition of the Mérida International Classical Theatre Festival kicks off with a campaign...
ETIHAD PROMOTES ITS NEW ASIAN ROUTES AT CIRCUITO GRAN VIA
JULY 2025Actions on our screens ETIHAD PROMOTES ITS NEW ASIAN ROUTES AT CIRCUITO GRAN VIAUnder the slogan “Etihad, one airline, all of Asia at your fingertips”, the Emirati airline is launching a...
MADRID FILLS WITH PRIDE ON THE SCREENS OF CIRCUITO GRAN VÍA
JULY 2025Actions on our screens MADRID FILLS WITH PRIDE ON THE SCREENS OF CIRCUITO GRAN VÍASeveral entities, such as Madrid City Council, Ministry of Health, and the Ministry of Equality, among...
