SEPTEMBER 2021
Actions on our screens
CALLAO CITY LIGHTS IMPACTS GROW BY 128%
The impact of our screens continues to rise. During the months of July and August, nearly 18.5 million impressions were achieved, 128% more than those registered in the same period last year (when nearly 8.1 million were achieved). The increase in vaccinations and the sales period encouraged users to come to the area.
In addition, the August audience tripled compared to the same month in 2020, reaching more than 1.8 million users compared to 586,462 registered the previous year. The audience (August 2021) was made up of men (49.43%) and women (50.57%), mostly aged between 26 and 40 and with a medium socio-economic level. Most of them came from the communities of Madrid and Catalonia and were particularly interested in travel, technology and social issues.
This is clear from the analysis of the data collected by Infinia Mobile during the months of July and August 2020 and 2021 in the area of influence of the outdoor screens of the Callao Cinemas (Callao City Lights).
Other events in Callao City Lights
FMM CELEBRATES 40TH ANNIVERSARY AT CALLAO CITY LIGTHS
JULY 2025EVENTS IN OUR SPACE FMM CELEBRATES 40TH ANNIVERSARY AT CALLAO CITY LIGTHSThe Federation of Municipalities of Madrid (FMM) chose our space to celebrate its 40th anniversary with an...
A RAIN OF CELEBRITIES AT THE PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 5’
JUNE 2025Events in our space A RAIN OF CELEBRITIES AT THE PREMIERE OF 'PADRE NO HAY MÁS QUE UNO 5' Many familiar faces attended the premiere of ‘Padre no hay más que uno 5’. The preview was attended...
WILLIAM LEVY REVOLUTIONISES CALLAO AT THE PREMIERE OF “BAJO UN VOLCÁN”
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Other actions in Callao City Lights
LOTTERIES ANNOUNCES THAT THE CHRISTMAS LOTTERY IS ALREADY ON SALE, IN CALLAO CITY LIGHTS
JULY 2025Actions on our screens LOTTERIES ANNOUNCES THAT THE CHRISTMAS LOTTERY IS ALREADY ON SALE, IN CALLAO CITY LIGHTS Loterías y Apuestas del Estado launches a campaign in Callao City Lights to...
‘FESTIVAL DE MERIDA’ ANNOUNCES ITS NEW EDITION AT CALLAO CITY LIGHTS
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ETIHAD PROMOTES ITS NEW ASIAN ROUTES AT CIRCUITO GRAN VIA
JULY 2025Actions on our screens ETIHAD PROMOTES ITS NEW ASIAN ROUTES AT CIRCUITO GRAN VIAUnder the slogan “Etihad, one airline, all of Asia at your fingertips”, the Emirati airline is launching a...
