SEPTEMBER 2021
Actions on our screens
CALLAO CITY LIGHTS IMPACTS GROW BY 128%
The impact of our screens continues to rise. During the months of July and August, nearly 18.5 million impressions were achieved, 128% more than those registered in the same period last year (when nearly 8.1 million were achieved). The increase in vaccinations and the sales period encouraged users to come to the area.
In addition, the August audience tripled compared to the same month in 2020, reaching more than 1.8 million users compared to 586,462 registered the previous year. The audience (August 2021) was made up of men (49.43%) and women (50.57%), mostly aged between 26 and 40 and with a medium socio-economic level. Most of them came from the communities of Madrid and Catalonia and were particularly interested in travel, technology and social issues.
This is clear from the analysis of the data collected by Infinia Mobile during the months of July and August 2020 and 2021 in the area of influence of the outdoor screens of the Callao Cinemas (Callao City Lights).
Other events in Callao City Lights
PREMIERE OF ‘LAS HIJAS DE LA CRIADA’
DECEMBER 2025EVENTS IN OUR SPACE PREMIERE OF ‘LAS HIJAS DE LA CRIADA’Atresmedia once again chose our venue, this time for the premiere of the series ‘Las hijas de la criada’ (The Maid's Daughters),...
AN ABSOLUTE FULLY BOOKED AND LOTS OF EXCITEMENT AT THE PREMIERE OF ‘FLORES PARA ANTONIO’
DECEMBER 2025EVENTS IN OUR SPACE AN ABSOLUTE FULLY BOOKED AND LOTS OF EXCITEMENT AT THE PREMIERE OF 'FLORES PARA ANTONIO'Cines Callao was the venue chosen for the premiere of “Flores para Antonio”,...
RIOJA CELEBRATES ITS CENTENARY AS A DESIGNATION OF ORIGIN AT CINES CALLAO
NOVEMBER 2025EVENTS IN OUR SPACE RIOJA CELEBRATES ITS CENTENARY AS A DESIGNATION OF ORIGIN AT CINES CALLAOThe Rioja Qualified Designation of Origin chose our venue to celebrate its centenary, in an...
Other actions in Callao City Lights
PEPCO PROMOTES ITS NEW STORE ON CIRCUITO GRAN VÍA
DECEMBER 2025Actions on our screensPEPCO PROMOTES ITS NEW STORE ON CIRCUITO GRAN VÍA The Polish chain of textiles and household goods Pepco is launching a campaign on our 15 screens to announce the...
TEZENIS ANNOUNCES ITS NEW OPENING ON CIRCUITO GRAN VÍA
DECEMBER 2025Actions on our screensTEZENIS ANNOUNCES ITS NEW OPENING ON CIRCUITO GRAN VÍA To mark the opening of its new shop on Calle Preciados in Madrid, Tezenis has launched a campaign on...
POP MART ANNOUNCES ITS OPENING ON CIRCUITO GRAN VÍA
DECEMBER 2025Actions on our screensPOP MART ANNOUNCES ITS OPENING ON CIRCUITO GRAN VÍA The toy company Pop Mart has chosen the 15 screens on our circuit to generate traffic for its first shop in...
