SEPTEMBER 2021
Actions on our screens
CALLAO CITY LIGHTS IMPACTS GROW BY 128%
The impact of our screens continues to rise. During the months of July and August, nearly 18.5 million impressions were achieved, 128% more than those registered in the same period last year (when nearly 8.1 million were achieved). The increase in vaccinations and the sales period encouraged users to come to the area.
In addition, the August audience tripled compared to the same month in 2020, reaching more than 1.8 million users compared to 586,462 registered the previous year. The audience (August 2021) was made up of men (49.43%) and women (50.57%), mostly aged between 26 and 40 and with a medium socio-economic level. Most of them came from the communities of Madrid and Catalonia and were particularly interested in travel, technology and social issues.
This is clear from the analysis of the data collected by Infinia Mobile during the months of July and August 2020 and 2021 in the area of influence of the outdoor screens of the Callao Cinemas (Callao City Lights).
Other events in Callao City Lights
CONECTA ONE-TO-ONE HOSTS ‘AN UNEXPECTED MICE TARDEO’ AT CINES CALLAO
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ATLASSIAN WILLIAMS F1 TEAM TURNS CALLAO INTO ITS FAN ZONE FOR THE MADRID F1 GRAND PRIX
SEPTEMBER 2026360º EVENTSATLASSIAN WILLIAMS F1 TEAM TURNS CALLAO INTO ITS FAN ZONE FOR THE MADRID F1 GRAND PRIXFormula 1 has returned to Madrid, and the Atlassian Williams F1 Team has chosen Callao...
CARLOS SAINZ SETS CALLAO ALIGHT AT THE OPENING OF THE WILLIAMS FAN ZONE
SEPTEMBER 2026 Actions on our screens CARLOS SAINZ SETS CALLAO ALIGHT AT THE OPENING OF THE WILLIAMS FAN ZONE The Formula 1 Grand Prix in Madrid is warming up in the city centre. The...
Other actions in Callao City Lights
THE PRIME OFFERS FESTIVAL RETURNS TO CIRCUITO GRAN VÍA
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BELÉN ESTEBAN, SUSI CARAMELO AND MISHO AMOLI FEATURE IN WIZZ AIR’S NEW CAMPAIGN AT THE CIRCUITO GRAN VÍA
OCTOBER 2026Actions on our screens BELÉN ESTEBAN, SUSI CARAMELO AND MISHO AMOLI FEATURE IN WIZZ AIR’S NEW CAMPAIGN AT THE CIRCUITO GRAN VÍAA new Wizz Air campaign is on our screens. The airline is...
GUERLAIN TRANSFORMS CALLAO INTO A JOURNEY INTO THE WORLD OF L’HEURE BLEUE
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