ENERO 2024
Actions in our screens
CALLAO CITY LIGHTS FILLS THE CENTRE OF MADRID WITH HEARTS
We start 2024 with a great novelty: the possibility of creating simulated outdoor advertising pieces that, for the first time in Spain, will be linked to advertising screens. A new service that we will offer with the help of Maramura, who will be in charge of the design and creation of the pieces.
This type of advertising is possible thanks to CGI (Computer-Generated Imagery) technology, which makes it possible to generate very realistic and noticeable computer images that are highly attractive to audiences. In our case, the creatives will apparently emerge from the outdoor screens of the Callao Cinemas, giving rise to spectacular advertising actions that will go viral on social networks. Callao City Lights will offer this service as an added value to the campaigns shown on the outdoor screens of the Callao Cinemas.
This is the first time that an exclusive retailer in Spain offers the possibility of surprising the audience with actions of this type using their screens as a support (in a simulated way), as so far they had only been exhibited in our country associated with buildings or public places in the cities.
Maramura was already working with Callao City Lights in the design of 3D actions for the 15 large-format digital screens that the company markets under the brand name Circuito Gran Vía.
Other events in Callao City Lights
CINES CALLAO, PROTAGONISTS IN TELEMADRID
FEBRUARY 2025 CCL IN MEDIA CINES CALLAO, PROTAGONISTS IN TELEMADRIDThe TV show ‘Enamorados de Madrid’ went to Cines Callao to talk about its history and see in situ the majesty and beauty of our...
NOTODOFILMFEST AGAIN CHOOSES CALLAO CITY LIGHTS TO HOST ITS GALA
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CINES CALLAO PREMIERES `JUMP WITH ME’, ITS FIRST MUSICAL
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Other actions in Callao City Lights
LEGÁLITAS BRINGS HUMOUR TO VALENTINE’S DAY AT CALLAO CITY LIGTHS
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MAHOU FIVE STARS SHOWS ITS COMMITMENT IN CIRCUITO GRAN VÍA
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LANCÔME PRESENTS ITS NEW MASCARA AT CALLAO CITY LIGHTS
JANUARY 2025 Actions on our screens LANCÔME PRESENTS ITS NEW MASCARA AT CALLAO CITY LIGHTSLancôme once again relies on our screens, this time to present Lash Idôle, its new mascara. Natural volume,...