SEPTEMBER 2021
Actions on our Screens
CALLAO CITY LIGHTS BLOOMS WITH THE PASSAGE OF THE NEW ŠKODA ENYAQ iV
The walls of the Cines Callao crack to make way for the new ŠKODA ENYAQ iV, the first fully electric SUV to be launched by the Czech brand. The vehicle mysteriously appears on screen, its headlights illuminating a scene that changes from night to day as the giant screens of Callao City Lights begin to blossom.
This is the spectacular 3D effect action created by BCN Visuals to publicise the great autonomy of ŠKODA‘s new electric SUV. A quality that will allow long journeys of up to 520 km without the need for electric charging. The piece responds to the positioning ‘Muévete siempre’, which presides over the brand’s communication in Spain.
The campaign, created specifically for broadcast at Callao City Lights, has been planned by PHD Spain. The action began on 30 August and will run until 12 September.
The name of the ŠKODA ENYAQ iV comes from the Irish word Enya, which in Gaelic means ‘source of life’. Its ‘Q’ finish follows the trend set by other models from the company, such as the ŠKODA KAROQ, ŠKODA KAMIQ and ŠKODA KODIAQ.
“Once again, 3D creativity makes a spectacular action possible at Callao City Lights. An effect that is magnified thanks to the size of our two digital screens, located outside the Callao Cinemas (102 m2 and 130 m2), and their location in the middle of Callao square, the most visited square in Spain,” says Gorka Pagazaurtundua, commercial director of Callao City Lights.
According to Fidel Jiménez de Parga, ŠKODA’s general manager in Spain, the aim is to “increase our presence in the electric vehicle market and help to strengthen our brand image”. The aim is to provide a “more emotional, more committed and current look; a reflection that encourages us to move forward not only physically, but also as people and as a society,” says Miguel Piwko, marketing director.
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