JANUARY 2022
Actions on our Screens
BALEÀRIA DOCKS ONE OF ITS FERRIES IN CALLAO SQUARE
The campaign begins with a newspaper showing the news of a ferry docking in Callao. It then shows an image of the square flooded with water and crossed by the Eleanor Roosevelt ferry. The 3D effect is seen in a school of dolphins swimming placidly around the company’s name.
The action is part of the campaign that Baleària has launched to mark its participation in FITUR, the international tourism fair to be held in Madrid from 19 to 23 February.
The campaign, in collaboration with Havas Media and Proximia Havas, also includes a competition on Instagram with the hashtag #SéDondeAtracaBaleària, which challenges users to capture with their mobile phones the Baleària fast ferry as it crosses Madrid and share it on their profile. Participants will be entered into a draw for a year’s free tickets to any of Baleària’s destinations, including a companion and vehicle.
Other events in Callao City Lights
CINES CALLAO, VENUE FOR SPOTIFY PODCAST LIVE SESSIONS
OCTOBER 2026EVENTS IN OUR SPACE CINES CALLAO, VENUE FOR SPOTIFY PODCAST LIVE SESSIONS Cines Callao was the venue chosen by Spotify to host the third edition of its Podcast Live Sessions. Over two...
MESOESTETIC MEDICAL EVENT AT CALLAO CITY LIGHTS
OCTOBER 2026EVENTS IN OUR SPACE MESOESTETIC MEDICAL EVENT AT CALLAO CITY LIGHTSAround 300 medical professionals from around the world gathered at the event organised by mesoestetic® in our cinemas...
L’ORÉAL PARIS TURNS CALLAO INTO A CATWALK WITH THE LIVE BROADCAST OF LE DÉFILÉ
OCTOBER 2026Actions on our screens L'ORÉAL PARIS TURNS CALLAO INTO A CATWALK WITH THE LIVE BROADCAST OF LE DÉFILÉL’Oréal Paris transforms Callao into a huge urban catwalk with the live broadcast of...
Other actions in Callao City Lights
MOVISTAR SWAP INVITES US TO TRY OUT THE IPHONE 18 PRO AT CALLAO CITY LIGHTS
OCTOBER 2026 ACTIONS ON OUR SCREENSMOVISTAR SWAP INVITES US TO TRY OUT THE IPHONE 18 PRO AT CALLAO CITY LIGHTS‘Hand in your current iPhone and pay in up to 16 instalments’. This is Movistar’s...
CALLAO CITY LIGHTS, THE SETTING FOR THE NEW RENAULT CLIO CAMPAIGN
OCTOBER 2026 Actions on our screens CALLAO CITY LIGHTS, THE SETTING FOR THE NEW RENAULT CLIO CAMPAIGNA new campaign from a car manufacturer is now on our screens. Renault is kicking off...
L’ORÉAL PARIS TURNS CALLAO INTO A CATWALK WITH THE LIVE BROADCAST OF LE DÉFILÉ
OCTOBER 2026Actions on our screens L'ORÉAL PARIS TURNS CALLAO INTO A CATWALK WITH THE LIVE BROADCAST OF LE DÉFILÉL’Oréal Paris transforms Callao into a huge urban catwalk with the live broadcast of...
