JANUARY 2022
Actions on our Screens
BALEÀRIA DOCKS ONE OF ITS FERRIES IN CALLAO SQUARE
The campaign begins with a newspaper showing the news of a ferry docking in Callao. It then shows an image of the square flooded with water and crossed by the Eleanor Roosevelt ferry. The 3D effect is seen in a school of dolphins swimming placidly around the company’s name.
The action is part of the campaign that Baleària has launched to mark its participation in FITUR, the international tourism fair to be held in Madrid from 19 to 23 February.
The campaign, in collaboration with Havas Media and Proximia Havas, also includes a competition on Instagram with the hashtag #SéDondeAtracaBaleària, which challenges users to capture with their mobile phones the Baleària fast ferry as it crosses Madrid and share it on their profile. Participants will be entered into a draw for a year’s free tickets to any of Baleària’s destinations, including a companion and vehicle.
Other events in Callao City Lights
ESTEE LAUDER TAKES OVER THE NIGHT AT CALLAO CITY LIGHTS
SEPTEMBER 2024EVENTS IN OUR SPACEESTEE LAUDER TAKES OVER THE NIGHT AT CALLAO CITY LIGHTSSpectacular Estee Lauder event at Callao City Lights to promote its night facial treatment line. A meeting...
ILIA TOPURIA PARALYSES CALLAO AT THE PREMIERE OF ‘MATADOR’
SEPTEMBER 2024 Actions on our screens ILIA TOPURIA PARALYSES CALLAO AT THE PREMIERE OF ‘MATADOR’ Great expectation in the Plaza del Callao to receive the UFC Featherweight World Champion, Ilia...
RTVE RELEASES IN CALLAO ‘WILD VALLEY’ ITS NEW DAILY FICTION
SEPTEMBER 2024 EVENTS IN OUR SPACE RTVE RELEASES IN CALLAO 'WILD VALLEY' ITS NEW DAILY FICTION RTVE trusts again in Cines Callao. On this occasion, to celebrate the premiere of 'Valle salvaje', an...
Other actions in Callao City Lights
ZURICH ADVERTISES A NEW PROMOTION AT CIRCUITO GRAN VÍA
SEPTEMBER 2024 Actions on our screens ZURICH ADVERTISES A NEW PROMOTION AT CIRCUITO GRAN VÍA Take out a home, car or life insurance policy and you can win 10,000 euros to renovate your home'. This...
XIAOMI 14T SERIES ARRIVES AT CIRCUITO GRAN VÍA
SEPTEMBER 2024Actions on our screensXIAOMI 14T SERIES ARRIVES AT CIRCUITO GRAN VÍAXiaomi surprises at Circuito Gran Vía with a 3D action developed on the occasion of the launch of its new 14T...
PARKINSON MADRID INVITES YOU TO HELP THE SICK WITH LESS RESOURCES, IN CALLAO CITY LIGHTS
SEPTEMBER 2024 Actions on our screens PARKINSON MADRID INVITES YOU TO HELP THE SICK WITH LESS RESOURCES, IN CALLAO CITY LIGHTS Asociación Parkinson Madrid has launched a campaign on the outdoor...
