JANUARY 2022
Actions on our screens
AECC LAUNCHES ITS NEW CAMPAIGN IN CALLAO CITY LIGHTS
The Asociación Española contra el Cáncer (AECC) has launched its new awareness campaign which has been displayed on the screens of Callao City Lights with this message: “You can’t choose between mum or dad. Cancer does. 1 in 2 people will get cancer in their lifetime. Choose #TodosContraelCáncer to reach a 70% survival rate”.
The action, which has been carried out by LLYC, is based on the fact that cancer is the most important socio-health problem in the world and it is estimated that by 2030 there will be 21.6 million new cases – more than 330,000 in the case of Spain, with a diagnosis every 1.8 minutes. This means that 1 in 3 women and 1 in 2 men will have this disease during their lifetime, according to data from the Cancer Observatory.
The aim of this work is to communicate this reality in order to raise public awareness of its importance and to appeal to economic, social and political agents to make progress in prevention, early diagnosis and research in order to achieve a 70% survival rate by 2030.
Other events in Callao City Lights
VIATRIS HOLDS ITS ANNUAL CONVENTION IN CALLAO CITY LIGHTS
OCTOBER 2024EVENTS IN OUR SPACEVIATRIS HOLDS ITS ANNUAL CONVENTION IN CALLAO CITY LIGHTSThe global healthcare company Viatris chose our space to hold its third annual convention on the peninsula....
OTTOBOCK PRESENTS ‘INNOVATION IS YOU’ AT CALLAO CITY LIGHTS
OCTOBER 2024 EVENTS IN OUR SPACE OTTOBOCK PRESENTS ‘INNOVATION IS YOU’ AT CALLAO CITY LIGHTSOttobock, a global company specialising in rehabilitation technologies and solutions, chose our space to...
INIMITABLES’ RETURNS TO FILL CALLAO CINEMAS WITH HUMOUR
OCTOBER 2024 EVENTS IN OUR SPACE INIMITABLES' RETURNS TO FILL CALLAO CINEMAS WITH HUMOURFor another year, Palacios, a company from La Rioja specialising in the production of sausages, chose our...
Other actions in Callao City Lights
EDITORIAL PLANETA BRINGS INTRIGUE AND PASSION TO THE SCREENS OF CALLAO CITY LIGHTS
OCTOBER 2024 Actions on our screens EDITORIAL PLANETA BRINGS INTRIGUE AND PASSION TO THE SCREENS OF CALLAO CITY LIGHTS Editorial Planeta launches a spectacular 3D action on the outdoor screens of...
HORTIESPAÑA TRANSFORMS GRAN VÍA CIRCUIT INTO A GREENHOUSE
OCTOBER 2024 Actions on our screens HORTIESPAÑA TRANSFORMS GRAN VÍA CIRCUIT INTO A GREENHOUSE With the aim of promoting the consumption of greenhouse fruit and vegetables through the...
CIRCUITO GRAN VÍA IS FLOODED WITH FLAVOUR THANKS TO D.O.P JAMÓN DE TERUEL
OCTOBER 2024 Actions on our screens CIRCUITO GRAN VÍA IS FLOODED WITH FLAVOUR THANKS TO D.O.P JAMÓN DE TERUEL Marked to cold'. This is the claim that presides over the campaign that D.O.P. Jamón...